Marketing Assistant

About Pattern

Pattern is a rapidly growing ecommerce acceleration platform headquartered in the US, employing proprietary technology and AI to optimize global marketplace growth. The company utilizes extensive data analytics and AI models to streamline aspects like advertising, logistics, pricing, and customer service for over 60 global marketplaces, partnering with hundreds of international brands.

Recognized by Deloitte and Inc. as a leading tech company, Pattern values employee experience and has been named one of Newsweek's Global Most Loved Workplaces®.

Role Overview

The Marketing Assistant will be a key face for Pattern’s Sydney office, focused primarily on lead generation through events, webinars, content, and email campaigns to fuel business growth. This hybrid role involves external brand representation, event coordination, content support, and participation in internal culture-building activities.

Key Responsibilities

• Manage and track lead generation efforts, reporting on marketing qualified leads (MQLs), meeting bookings, and conversion rates.
• Collaborate closely with sales and partnerships teams to ensure smooth handoff and follow-up of leads generated.
• Serve as a brand ambassador both externally at events and internally, representing Pattern’s values and culture.
• Assist with organizing B2B events, from venue sourcing to logistical management and promotion via multiple digital channels.
• Support webinar planning, content creation, promotion, and logistics management, including registration and follow-up activities.
• Create content for social media platforms such as LinkedIn, Facebook, and Instagram, monitoring engagement and suggesting growth strategies.
• Contribute to content marketing efforts including blogs, case studies, and whitepapers while helping manage email marketing databases and campaigns.
• Work alongside the external PR agency to align messaging, assist in award applications, and track media exposure.
• Participate on the internal social committee to foster team culture and engagement.

Candidate Profile

• Minimum of two years experience in ecommerce, marketplaces, partnerships, technology, or digital/full-service agency environments, or a strong enthusiasm for growing in ecommerce.
• Confident external communicator comfortable with presenting, networking, and representing a brand.
• Highly organized, proactive, with strong time management skills and attention to detail.
• Effective verbal and written communication abilities.
• Familiarity with social media platforms and passion for content creation.
• Basic proficiency with Microsoft Office, Google Workspace, and openness to learning CRM and email marketing tools such as Adobe Marketo.
• Must have Australian work authorization (citizen or permanent resident).

Success Indicators and Growth

• Strong command of lead generation metrics and ability to demonstrate how activities impact pipeline growth.
• Positive and energetic approach in team meetings and public events.
• Authentic engagement with clients and colleagues, respecting all levels.
• Inquisitive mindset that challenges established processes respectfully to improve outcomes.
• Consistent dedication to tasks and measurable quarterly improvements in leads and pipeline contributions.

Career Path

This position offers a foundation in marketing and ecommerce functions with room to specialize in event marketing, content, or partnerships, advancing into more senior roles within the marketing team.

Initial Performance Milestones

• Within 30 days: Complete onboarding, meet stakeholders, understand team operations, and observe lead generation and event activities.
• Within 60 days: Manage specific campaigns and events end-to-end and contribute actively to lead-gen reporting and prospect pipeline.
• Within 90 days: Fully contribute to lead-generation goals, confidently represent Pattern at external events or webinars, and engage positively in internal culture-building efforts.

Team Environment

Reporting to the Sydney Director of Marketing, the role involves collaboration with global marketing and ecommerce professionals in a data-driven, results-oriented culture valuing every team member's input.

Recruitment Process

• Initial phone interview with a local team member.
• In-person interview with the Director of Marketing.
• Task and presentation exercise related to the role.
• Zoom interview with the Managing Director, Pattern ANZ.
• Reference checks and executive review.

Benefits

• Five weeks annual leave.
• Three-month parental leave and two weeks supporting partner leave.
• Smart casual dress code.
• Competitive remuneration.

Equal Opportunity and AI Use

Pattern is committed to diversity and inclusion, providing equal opportunities for all. The hiring process may utilize artificial intelligence tools to assist but final decisions are made by humans. Candidates can inquire about data processing upon request.