Manager - Transformative Marketing at Accenture

About Accenture

Accenture is a leading global professional services firm offering specialized expertise in digital, cloud, and security across more than 40 industries. We provide comprehensive Strategy and Consulting, Interactive, Technology, and Operations services through the world's largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 professionals serve clients in over 120 countries, leveraging technology and human creativity to generate value and shared success.

Role Overview

We are seeking a Manager to join our Transformative Marketing team. This role is based in Delhi, Gurgaon, Mumbai, or Bangalore. You will deliver transformation services focused on Transformative Marketing, Martech, Brand Creative, and Scaled Marketing Services, powered by Generative AI and next-generation technologies. Your work will help clients evolve into living businesses by optimizing marketing, sales, and service strategies and organizational models to drive efficient marketing-led growth, enhance revenue, reduce costs, and improve customer satisfaction and business metrics.

Key Responsibilities

• Partner closely with CMOs to enhance marketing performance by leveraging analytics, consulting, and strategic capabilities to support large-scale transformation initiatives.
• Apply hands-on expertise in customer value and lifecycle management, including customer segmentation, behavior analysis, and channel management.
• Develop innovative campaign strategies and marketing plans across multiple channels and devices, leading marketing assessments, defining KPIs, and evaluating solutions and vendors such as Pega.
• Build business cases for marketing solutions and use cases by gathering requirements and designing implementation processes.
• Oversee the end-to-end execution of marketing programs, from strategy development to technical delivery, utilizing real-time marketing concepts like next best offer/action and event-based marketing.
• Create initiatives to drive customer acquisition and engagement by monitoring trends and analyzing data, using analytical and data visualization tools.
• Identify opportunities for process improvements in marketing, crafting business cases to enhance capabilities, campaign strategies, and innovative growth solutions.

Skills and Attributes

• Demonstrate creativity and innovation to excel in a fast-paced environment with the ability to abstract details into broader patterns and apply user-centric evaluation techniques.
• Leverage strong analytical skills and a data-driven mindset to make informed, results-oriented decisions.
• Exhibit advanced client management abilities to build, maintain, and deepen relationships with key stakeholders.
• Possess leadership and team-building skills to collaborate effectively, motivate diverse teams, and guide their performance.
• Communicate effectively with excellent problem-solving, organizational, and delegation skills to inspire team members.

Additional Information

• Engage in transformative projects with leading Global 2000 clients.
• Collaborate with strategists, industry experts, enterprise practitioners, and business intelligence professionals to design innovative tech-based solutions.
• Integrate responsible business practices into all client services and professional conduct.
• Access personalized training modules to enhance consulting expertise, industry knowledge, and capabilities.
• Participate in a culture dedicated to accelerating equality and promoting boundaryless collaboration across the organization.

Qualifications and Experience

• A minimum of 10 years overall professional experience.
• At least 7 years of experience driving modern marketing organizations focused on data-driven growth strategies.
• A strong background in strategic advisory, able to apply proven frameworks for diagnostics and visioning workshops with senior stakeholders.
• Experience leading marketing strategy, vision, brand architecture, and brand stage models.

Eligibility

Applicants must hold any graduate degree to be considered for this position.