Manager, Performance Marketing

About Traveloka

Traveloka is a leading Southeast Asian super-app for travel and lifestyle, connecting millions across 11 markets with flights, hotels, experiences, financial services, and more through one platform. Since 2012, we've processed billions in transactions and built a widely recognised brand in the region.

The Southeast Asian market is fast-growing, mobile-first, and unique, and we pride ourselves on innovating tailored strategies rather than following established Western models.

About The Team

The Search Engine Marketing (SEM) team at Traveloka manages one of the most measurable and fast-feedback digital marketing channels: paid search. Competing daily against major global travel brands, we manage intent-driven campaigns across 11 markets and diverse languages.

This role involves working with auction data, keyword structure, automated bidding, and incremental impact analyses, all within a rigorous, fast-moving, data-centric environment.

Role Overview

As a Principal Digital Marketing Specialist, you act as the senior subject matter expert within the team, guiding operational plans and frameworks that directly influence paid-media success without managing others.

Key Responsibilities

• Design and execute operational plans and optimisation programs aligned with critical business priorities to improve overall function performance.
• Manage a substantial paid media budget as a specialist, responsible for efficiency and incremental growth in bookings.
• Address complex challenges intersecting operational and financial aspects; create and refine measurement, attribution, and bidding frameworks; lead sophisticated cross-functional initiatives as the technical owner.
• Advocate for your recommended trade-offs and strategies to leadership and partners, even when final budgeting decisions rest elsewhere.
• Establish and maintain the technical standards for paid search marketing and provide mentorship to analysts without direct management.
• Collaborate closely with creative, product, analytics, and platform teams to enhance ad relevance, conversion rates, and signal quality.
• Anticipate upcoming structural changes such as automation, privacy regulations, and AI-based discovery, and develop prototypes to address these evolutions.

Job Requirements

• Minimum 8 years of relevant professional experience.
• Recognised specialist in paid-search marketing with proven success scaling large SEM portfolios profitably.
• Experience creating operational plans and frameworks adopted broadly by teams, not limited to individual accounts.
• Deep expertise in measurement techniques, including attribution, incrementality, and smart bidding signal analysis.
• Strong analytical skills, proficient in SQL or advanced business intelligence tools, capable of transforming complex data into actionable decisions.
• Ability to evaluate operational and financial trade-offs and influence budget allocation.
• Demonstrated ability to set high technical standards and elevate the work of colleagues as an individual contributor without formal management responsibilities.
• Fluency with AI and automation technologies as optimization levers at scale.
• Degree in quantitative or business disciplines, or equivalent substantial expertise.
• Proficiency handling multi-market complexities like language, currency differences, and seasonality, with experience overseeing SEM across most or all of Traveloka’s 11 markets.
• Skilled at persuading senior, cross-functional stakeholders with evidence-based and clear English communication.
• Experience designing measurement or incrementality frameworks adopted as team standards.
• Track record developing automation or proprietary tools that replaced manual optimization on a significant scale.

Additional Information

We review every application carefully and will respond within five business days if your qualifications strongly match the role.

Traveloka aspires to create a workplace that retains top talent through continually meaningful challenges and impactful projects. If this aligns with your ambitions, we encourage you to apply.