Manager, Paid Media

About Us

Founded in 2017, Quillbot is dedicated to helping students and professionals enhance their writing skills. Our AI-enabled tools support more than 56 million users globally to create with clarity and efficiency across varied platforms and skill levels. Our mission is to streamline the journey from inspiration to execution using innovative technology.

Role Overview

We are looking for a strategic and data-focused Manager of Paid Media to spearhead our paid marketing efforts. This role is crucial for driving scalable growth and optimizing media ROI through a comprehensive marketing approach. Collaboration across Marketing, Data, Engineering, Product, and Finance teams is integral to this position.

Key Responsibilities

• Develop and manage the Paid Media budget and allocation strategy spanning products, geographies, languages, and channels with a focus on maximizing ROI and customer lifetime value.
• Lead end-to-end campaign strategy and execution on platforms including Google Search, DV360, Performance Max, Meta, UAC, and Apple Search Ads, overseeing setup, bid management, and creative testing.
• Design audience strategies across the funnel, involving segmentation, remarketing, and lookalike audiences to boost reach and conversion rates.
• Establish measurement frameworks encompassing attribution systems, incrementality testing, and Marketing Mix Modeling, collaborating closely with Data and Engineering teams to ensure data-driven investment decisions.
• Oversee agency partnerships, platform collaborations, and vendor agreements, handling negotiations, renewals, and accountability.
• Build, lead, and mentor the paid media team by setting goals, enhancing workflows, and fostering a high-performance culture.
• Provide consistent performance reports aligned with business metrics such as CAC, ROAS, LTV, and CPI, delivering actionable insights to leadership and stakeholders.
• Explore and test emerging advertising formats and AI-driven campaign innovations to keep the paid media function at the forefront of industry developments.
• Create structured presentations conveying investment plans and campaign outcomes.
• Conduct systematic A/B testing on advertisements, landing pages, and bidding tactics to refine and scale improvements.
• Design and manage a global affiliate program with commission structures aimed at increasing incremental sales.
• Collaborate with Data, Product, Finance, and Legal teams to align paid media investments with broader company growth and profitability objectives.

Qualifications

• 7 to 12 years of experience in Paid Media, Growth Marketing, or Performance Marketing.
• Comprehensive knowledge of full-funnel campaigns and global media strategies.
• Proven experience managing large-scale paid media campaigns across diverse channels.
• Strong analytical skills with expertise in attribution modeling, media mix modeling, incrementality analysis, and full-funnel performance metrics.
• Experienced in collaborating across teams and skilled in negotiation and influence.
• Proficient with data platforms, dashboards, and hands-on tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker.
• Experience managing affiliate marketing programs.
• Background in direct-to-consumer (DTC) and business-to-consumer (B2C) marketing; knowledge of subscription-based models is preferred.
• Previous managerial experience leading remote teams.
• Skilled in selecting and managing media agencies internationally.
• Familiarity with AI and writing tools is advantageous.

Benefits & Perks

• Competitive salary and annual performance bonus.
• Comprehensive medical coverage.
• Life and accidental insurance plans.
• Flexible vacation options and leave policies including menstrual, special, and other leaves.
• Opportunities for professional growth through educational reimbursements and workshops.
• Maternity and parental leave benefits.
• Flexible hybrid and remote working arrangements with adaptable hours.
• Regular on-site and remote company events.
• Tech and work-from-home stipends and new hire allowances.
• Employee referral program incentives.
• Premium access to Quillbot’s platform.

Note: Benefits differ by region and detailed information will be provided during the interview stage. This role is open for hire within India. Quillbot operates as a virtual-first company with personnel across multiple countries, offering compensation based on market standards with a focus on fairness and transparency. Pay decisions factor in experience, skills, role scope, and internal equity, with total compensation potentially including bonuses, equity, and benefits.

Equal Employment Opportunity

We value diversity and inclusion and consider all qualified applicants without discrimination based on race, religion, color, nationality, gender identity, sexual orientation, age, marital status, veteran status, or ability status. Reasonable accommodations are available throughout the hiring process, including interviews and job performance. Candidates from underrepresented groups are encouraged to apply.