Manager, Paid Media

About Learneo and Quillbot

Learneo is a platform housing several high-growth, builder-led businesses such as Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, unified by the mission to enhance productivity and learning. These businesses operate independently yet benefit from shared corporate services including HR, Finance, and Legal. Quillbot, launched in 2017, supports over 56 million users worldwide in improving written communication via AI-powered tools, enabling creators across formats and skill levels to enhance clarity, effectiveness, and creativity.

Role Overview

The Manager of Paid Media will spearhead strategic and data-driven paid marketing campaigns to fuel scalable growth and optimize media performance across various platforms. Collaborating closely with teams in Marketing, Data, Engineering, Product, and Finance, this position is central to executing and evolving the full marketing funnel with a focus on measurable business results.

Key Responsibilities

• Develop and oversee paid media budget allocation and strategy across diverse products, geographies, languages, and channels to maximize ROI and customer lifetime value.
• Lead comprehensive campaign management from strategy development to execution on platforms like Google Search, DV360, PMax, Meta, UAC, and ASA, including bid management and creative testing.
• Execute audience strategies encompassing segmentation, remarketing, and lookalike modeling to boost reach and conversions efficiently.
• Establish measurement frameworks including attribution infrastructure, incrementality testing, and Marketing Mix Modeling in close partnership with Data and Engineering teams.
• Manage relationships with agencies, platform partners, and vendors, including contract negotiations, renewals, and performance oversight.
• Recruit, develop, and mentor the paid media team, enhance workflows, establish clear objectives, and create an environment fostering high performance.
• Provide detailed performance reports linking outcomes like CAC, ROAS, LTV, and CPI to business goals, accompanied by actionable insights for leadership and cross-functional teams.
• Innovate by evaluating and testing new advertising formats, AI-driven campaign types, and platform updates to maintain competitiveness.
• Communicate investment plans and performance results through structured presentations and reports.
• Conduct systematic A/B testing across ads, landing pages, and bidding approaches and implement scalable improvements based on outcomes.
• Design and manage a global affiliate marketing program with commission models aimed at increasing incremental sales.
• Align paid media investments with overall growth and profitability strategies through collaboration with Data, Product, Finance, and Legal departments.

Qualifications

• Between 7 and 12 years of experience in Paid Media, Growth Marketing, and Performance Marketing.
• Expertise in managing global, full-funnel paid media campaigns across multiple channels.
• Strong analytical capabilities with deep knowledge in attribution, media mix modeling, incrementality, and evaluating full-funnel marketing metrics.
• Proficient in working with cross-functional teams, demonstrating strong negotiation and interpersonal influence skills.
• Hands-on experience with advertising and analytics platforms including Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker.
• Background in affiliate marketing, with experience managing subscription-based DTC and B2C business models considered advantageous.
• Proven leadership experience managing remote teams and collaboration with overseas media agencies.
• Familiarity with AI and writing tools is a preferred bonus.

Benefits and Perks

• Competitive salary and annual bonus package.
• Medical insurance coverage and life and accidental insurance.
• Flexible and inclusive vacation policies including menstrual, special leaves, and other flexible leave options.
• Educational and professional development opportunities with reimbursements and workshops.
• Support for maternity and parental leave.
• Hybrid and remote working arrangements with flexible hours.
• Company events held both onsite and virtually throughout the year.
• Tech and work-from-home stipends and new hire allowances.
• Employee referral incentives.
• Premium access to Quillbot tools.

Additional Information: Benefits vary by geography and will be detailed during the interview process. The role is open to candidates eligible for hire in India. Learneo operates a market-based, transparent compensation system with commitment to pay equity and diversity. Candidates from underrepresented groups are highly encouraged to apply. Equal opportunity principles govern hiring, including accommodations for applicants with disabilities.