Livestream Executive

About the Role

We are seeking a proactive Livestream Executive to oversee the full spectrum of Confetti’s TikTok Shop and Shopee livestream accounts. This role demands managing hosts, addressing client inquiries, and organizing schedules to ensure smooth and profitable livestream transactions.

Primary Responsibilities

• Oversee livestream profit and loss by planning, executing, and refining broadcasts across multiple clients on TikTok Shop and Shopee to achieve GMV goals.
• Hire, train, and supervise a team of livestream hosts (both internal and affiliates), including their onboarding, development of talking points, and ongoing performance coaching.
• Administer host payment frameworks, balancing commission-based and hybrid compensations, and monitor payouts based on performance metrics.
• Create livestream content calendars in partnership with clients.
• Set up and manage technical aspects of livestreams such as cameras, microphones, lighting, and platform-specific tools like TikTok LIVE Studio and Shopee Live backend.
• Track live performance dashboards during broadcasts to provide real-time coaching to hosts to uplift engagement and sales conversions.
• Analyze post-livestream data involving GMV per hour, average order value, conversion rates, and top-selling SKUs, transforming these insights into repeatable strategies.
• Maintain relationships with platform account managers to stay updated on algorithm changes, new features, and promotional opportunities.
• Deliver monthly reports on livestream performance and revenue to clients.

Candidate Profile

• Minimum of one year’s experience in livestream commerce, e-commerce operations, affiliate marketing, or social commerce, preferably with TikTok Shop or Shopee Live.
• Demonstrated success managing or hosting live sales streams with verifiable GMV or conversion outcomes.
• Strong skills in people management, including scheduling, training, and motivating livestream hosts or creators.
• Proficiency in interpreting performance data and creating spreadsheets or dashboards tracking GMV per hour, conversion rates, and individual host KPIs.
• Familiarity with livestream production including camera, audio, and lighting setup; knowledge of OBS or similar streaming software is an advantage.
• Excellent English communication abilities.
• Highly organized, able to meet deadlines, and adaptable to working flexible or evening hours corresponding with peak livestream periods.
• Entrepreneurial mindset, comfortable working independently and adapting within a rapidly growing agency environment.

What We Offer

• Opportunity to work in one of Southeast Asia’s fastest-growing commerce channels — social livestreaming.
• Lead a revenue-driving unit with clear visibility on GMV contribution.
• Join a dynamic, entrepreneurial team culture with opportunities to influence foundational processes.