Lifecycle Marketing Manager

Overview

Hunter is seeking a Lifecycle Marketing Manager to join its fully remote team, located in North America or Europe (including the UK) within time zones UTC-05 to UTC+2. The main mission of this role is to leverage email, social media, channel marketing, and paid strategies to help users discover the value of Hunter's product, enhance usage, and drive revenue growth.

You will lead the lifecycle marketing strategy and execution, collaborating with a diverse cross-functional team and reporting directly to the Head of Marketing.

Responsibilities

• Own the entire user journey from discovery through paid conversion, increasing engagement and retention using the full spectrum of marketing channels.
• Manage email marketing campaigns including onboarding, nurturing, retention, win-back, newsletters, and promotions.
• Develop and optimize a user nurture engine that personalizes communications based on behavior and user personas to build brand loyalty.
• Distribute valuable content such as blogs, webinars, guides, and podcasts to educate and empower users.
• Support sales enablement by proactively engaging users who may benefit from additional assistance or multi-user accounts to bolster pipeline generation.
• Coordinate affiliate marketing, co-marketing partnerships, and social media activities.
• Innovate marketing workflows by integrating AI tools like Claude, ChatGPT, and Gemini.
• Measure success via free-to-paid conversion rates, user retention, and lifetime value.

Requirements

• Minimum 5 years of proven experience in lifecycle marketing, particularly in building onboarding and nurturing processes that contribute to revenue and retention within a Product-Led Growth (PLG) model.
• Strong user empathy and deep understanding of the B2B buying cycle to craft timely, meaningful communication.
• Complete ownership and accountability for lifecycle marketing strategies and execution across multiple channels.
• Excellent project and stakeholder management skills with experience coordinating cross-functional teams.
• Technologically adept, comfortable learning and using tools such as customer.io, WordPress or similar CMS, Canva, AI tools (Claude), Planable, Posthog, Linear, and Notion.
• Data-driven mindset employing quantitative and qualitative analysis for campaign planning, execution, and optimization.
• Exceptional verbal and written communication skills integrated with AI-based workflow enhancements.
• Proven effectiveness in remote and asynchronous work environments.
• Preferably experience with Hunter.io or familiar with the email marketing and B2B data domain.

Additional Information

This role is remote, requiring residency in specified time zones. Hunter is an established brand used by over 6.5 million users and respected companies such as Google, Adobe, and Microsoft. The company values direct and original applicant submissions, strictly prohibiting AI-generated application content. Company retreats are held twice yearly in Europe, and candidates should have flexibility to attend.

Benefits

• Annual gross salary between $84,000 and $97,000 depending on experience.
• Automatic yearly salary increase of 5%.
• Five weeks of paid vacation annually.
• Employment status with benefits.
• Co-working space membership.
• Fully funded ergonomic office setup including MacBook Pro, standing desk, and chair.

Hiring Process

• Initial application and written screening questions.
• First interview with Head of Marketing.
• Second interview focused on lifecycle marketing experience.
• Presentation of a campaign plan to Head of Marketing and CEO.
• Cultural fit interview with the team.
• Offer call to the selected candidate.