Lead - SEO

About BrowserStack

BrowserStack is the leading cloud-based platform for software testing, empowering over 50,000 customers like Amazon, Microsoft, Meta, and Google to deliver high-quality software quickly. Established in 2011, it supports over two million daily tests across 22 data centers worldwide, offering instant access to 35,000+ real devices and browsers. The company, with a workforce of 1,200 employees, emphasizes innovation by integrating AI-driven features such as smart test case creation, flakiness detection, and auto-healing to accelerate development cycles.

BrowserStack has been recognized on the Forbes Cloud 100 list for four consecutive years and backed by major investors including Accel, Bond, and Insight Partners. It operates remotely-first, with this role requiring candidates to reside in Mumbai.

Position Overview

As Lead - SEO, you will be essential in driving BrowserStack's organic growth through traditional search engines and AI-powered answer engines such as Google AI Overviews, ChatGPT, Gemini, and Perplexity. You will develop and implement a product-focused SEO and AEO/GEO strategy aligned with key business objectives, targeting qualified traffic, funnel impact, and visibility beyond simple rankings.

Key Responsibilities

• Develop and implement end-to-end SEO and AEO/GEO strategies consistent with company OKRs.
• Create and execute plans for organic growth across conventional and AI-based search platforms.
• Identify and prioritize high-intent opportunities throughout the buyer funnel from awareness to conversion.
• Position the brand as a trusted source for AI-generated content and answers.
• Conduct detailed keyword, topical, and entity research with a focus on intent mapping.
• Determine content priorities and strategies that align with business goals.
• Collaborate closely with content writers to embed SEO, user experience, and clarity from the inception.
• Apply user experience principles to content design, tone, structure, and usability.
• Optimize content for both users and search/AI algorithms.
• Analyze SEO performance using tools like Google Search Console, GA4, Semrush, and Ahrefs.
• Work cross-functionally with Product, Engineering, and Design teams to advance SEO initiatives.
• Report on SEO business impact to leadership and devise growth strategies accordingly.
• Mentor and guide junior SEO and content team members when required.

Experience and Qualifications

• Minimum 6 years of hands-on and strategic SEO experience, preferably in SaaS or B2B sectors.
• Proven track record of owning or contributing significantly to SEO strategies with measurable results.
• Solid understanding of AI search, AEO/GEO practices, and large language model-driven content discovery.
• Expertise in keyword research, intent mapping, and content strategy development.
• Strong technical SEO knowledge including indexing, crawlability, JavaScript SEO, and site architecture.
• Experience collaborating cross-functionally and mentoring junior staff is a plus.
• Proficiency with Google Search Console, Google Analytics 4, Semrush, Ahrefs, and SEO diagnostic tools.
• Strong analytical, prioritization, and problem-solving skills.
• Experience with programmatic SEO and managing large-scale content systems.
• Knowledge of conversion rate optimization techniques and experimentation.
• Ability to support SEO activities across multiple markets and regions.

Benefits and Perks

• Comprehensive medical insurance covering the employee, spouse, up to two dependent children, and parents or in-laws up to INR 500,000.
• Statutory benefits including gratuity as per the Payment of Gratuity Act, 1972.
• 25 days annual paid leave plus public holidays and special life-event leaves.
• Remote-first work environment promoting work-from-home flexibility.
• Allowance for home office setup, connectivity, accessories, coworking spaces, and well-being support to enhance the remote experience.