- Experience
- Any
- Salary
- EUR 69,200 – EUR 105,298 / year
- Openings
- 1
- Posted
- 1 day ago
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
Role Summary
Join HubSpot's mission to empower millions of organizations to grow better as a Lead Marketer specializing in AI Usage Automation. You will develop strategies leveraging data, AI, and digital experiences to provide relevant and timely guidance to customers at scale.
Key Responsibilities
- Formulate comprehensive strategies for AI-driven customer automation, focusing on target customer segments, key signals, communication objectives, and integration within broader customer journeys.
- Design optimal customer experiences and specify required data inputs, translating strategic goals into actionable briefs for engineers and technical teams while suggesting architectural enhancements.
- Collaborate across Marketing, Engineering, Analytics, and other stakeholders to define requirements, establish workflows, align teams, and resolve conflicts or competing priorities.
- Create and review email and in-app messaging, ensuring clarity, accuracy, usefulness, and alignment with desired customer outcomes; oversee quality assurance of AI-generated prompts.
- Lead experiment design by establishing hypotheses, partnering with Analytics to manage treatment and control groups, defining measurement periods, and setting criteria for success.
- Analyze the effectiveness of programs and experiments to extract insights, suggest improvements, and plan future strategies.
- Develop comprehensive executive communications including strategy summaries, performance reviews, and leadership briefings.
- Create scalable frameworks and repeatable approaches to expand effective digital customer experiences enterprise-wide.
Required Qualifications
- Demonstrated experience designing and executing digital usage communications via email automation and in-product messaging.
- Expertise in digital customer journeys, audience engagement tactics, experimentation methodologies, and optimization techniques.
- Proficient in leveraging data and performance metrics to inform marketing strategies and enhance outcomes.
- Proven ability to collaborate cross-functionally to advance complex projects from concept to execution.
- Competent at navigating ambiguity with strong prioritization skills and turning vague opportunities into actionable plans.
- Excellent communication skills for conveying complex concepts clearly to both technical and non-technical audiences.
- Experience crafting AI-driven, highly personalized customer experiences.
- Skillful in assessing AI-generated content and prompt outputs for alignment with customer-facing objectives.
Desirable Qualifications
- Knowledge of developing conversational AI, avatar technology, and chatbot systems.
- Experience contributing to the technical architecture or scalable design of digital customer journeys.
Compensation and Benefits
The total annual cash compensation ranges from €69,200 to €105,298 EUR and includes base salary, on-target commissions (where applicable), and bonuses per HubSpot's plan. Certain positions may qualify for equity awards such as Restricted Stock Units (RSUs), with total packages determined by role-related factors including skills and experience. HubSpot emphasizes transparent, fair compensation and offers comprehensive benefits that support employee growth and well-being.
Work Arrangement and Inclusion
This role supports remote work with expectations to participate in regional onboarding or in-person events relevant to your team. HubSpot encourages accommodation requests during recruitment to support candidates' needs. The company promotes an inclusive culture and adheres to equal opportunity principles globally.
About HubSpot
HubSpot is an AI-powered customer platform connecting marketing, sales, and service to accelerate business growth. Headquartered in Cambridge, MA, with global offices and employees, HubSpot fosters a bold, fast-moving culture centered on customer success and shared victories. Recognized internationally for outstanding workplace culture, HubSpot invests in enabling employees to perform at their best.
Legal and Privacy Notices
HubSpot complies with local employment laws, including prohibitions on lie detector tests (for example, in Massachusetts) and provides specific equal opportunity policies for different regions. While AI tools may assist in candidate screening, hiring decisions remain human-led. Candidates' personal data is processed securely in accordance with HubSpot's privacy policies.
Industry
Software Development