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Lead Generation Specialist

eQOURSE

India · Full Time

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Experience
Any
Salary
INR 10,000 – INR 15,000 / month
Openings
1
Posted
4 weeks ago
Work mode
In office
Resume
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Job description

About eQOURSE

eQOURSE serves as a dual-capability solutions partner, delivering top-tier Content Services and AI Data Services designed specifically for EdTech companies, global enterprises, publishers, and platforms worldwide. Their expertise encompasses scalable learning content, assessment solutions, and high-standard AI training datasets supporting various modalities and languages.

Role Summary

The Lead Generation Specialist will focus on building and nurturing a robust pipeline of qualified prospects within EdTech, AI, SaaS, and educational service sectors. This role involves identifying decision-makers, managing prospect databases, conducting tailored outreach campaigns, qualifying leads, and leveraging AI-powered and sales intelligence tools to optimize engagement and conversion.

Key Responsibilities

  • Develop high-quality B2B leads targeting sectors such as EdTech, AI, SaaS, and related domains.
  • Investigate prospective companies, key decision-makers, and buying indicators thoroughly.
  • Utilize prospecting tools including LinkedIn Sales Navigator, Apollo, Hunter, and Phantombuster.
  • Maintain well-organized databases using Google Sheets, Docs, Gmail, and Drive.
  • Create customized cold emails, LinkedIn messages, and execute multi-touch follow-up sequences.
  • Assess prospects according to clearly defined Ideal Customer Profile (ICP) criteria and coordinate findings with Sales and Business Development teams.
  • Conduct multi-channel outreach campaigns primarily via email and LinkedIn.
  • Monitor outreach metrics, interaction responses, and lead engagement rates.
  • Employ AI technologies for enhanced prospect research, personalization, list enrichment, and outreach refinement.
  • Continuously test and optimize messaging content, subject lines, and engagement sequences to elevate response and conversion outcomes.
  • Keep meticulous records of communication and pipeline status updates.

Required Skills and Qualifications

  • Demonstrated experience in B2B lead generation, especially within EdTech, SaaS, AI, or education service sectors.
  • Practical knowledge of LinkedIn Sales Navigator, Apollo.io, Hunter.io, and Phantombuster tools.
  • Expertise in drafting engaging cold email and LinkedIn outreach communications.
  • Familiarity with AI-enabled tools for lead research, content personalization, and process automation.
  • Exemplary written communication along with strong research capabilities.
  • Attentiveness to detail and proficiency in lead qualification techniques.
  • Self-driven, organized, and capable of managing independent workflows.
  • Fundamental understanding of sales funnels, lead scoring, and CRM operations.

Preferred Qualifications

  • Experience using freelance marketplaces like Upwork for lead generation.
  • Knowledge of email deliverability and effective outreach strategies.
  • Background working with CRM systems.
  • Prior exposure to EdTech, AI, SaaS, or B2B service environments.

Additional Information

Location: Kota, Rajasthan, India

Employment: Full-time, Work from Office

Salary Range: ₹10,000 to ₹15,000 per month

Preferences: Candidates who can join immediately will be favored.

Level

Lead

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