Lead Generation Specialist

Job Overview

Join Points Information Technology in Riyadh, Saudi Arabia, as a Lead Generation Specialist responsible for identifying and qualifying potential customers through multiple channels and supporting the sales pipeline growth.

Key Responsibilities

• Source and identify potential customers using various avenues such as online research, LinkedIn, databases, referrals, and relevant industry networks.
• Investigate prospective clients to pinpoint decision-makers, understand business needs, and discover sales opportunities.
• Qualify leads by assessing their interest, compatibility, requirements, and readiness to engage with the company.
• Execute outbound initiatives including cold calling, email campaigns, LinkedIn outreach, and timely follow-ups to engage leads.
• Collaborate closely with Marketing and Sales teams to organize lead-generation campaigns and activities.
• Create and curate content that supports inbound lead generation efforts.
• Manage and nurture leads through the sales funnel, ensuring information is updated regularly.
• Maintain precise and comprehensive lead and prospect data within CRM platforms.
• Work with Account Managers to guarantee smooth lead transfer and follow-up procedures.
• Monitor lead generation efforts and produce regular reports on lead quality, conversion rates, and pipeline metrics.
• Continuously identify enhancements to lead generation sources, outreach methods, and sales workflows.

Requirements

• Educational background with a bachelor's degree or diploma in Business, Marketing, Sales, or related disciplines preferred.
• Between 1 to 3 years of experience in lead generation, sales coordination, business development, inside sales, or related roles.
• Proficient in using CRM systems and managing lead databases.
• Excellent communication and interpersonal abilities for relationship development.
• Skilled and comfortable with cold calling, email outreach, and engaging new prospects.
• Strong research capabilities, organizational skills, and diligent follow-up practices.
• Ability to prioritize and handle multiple leads effectively.
• A results-driven and proactive attitude with self-motivation.
• Good working knowledge of Microsoft Office applications.
• Experience with LinkedIn prospecting, sales automation tools, or email marketing platforms is beneficial.