Lead Generation Specialist - Business Development Executive

About BNBRun

BNBRun is a cloud-based ERP platform tailor-made for manufacturing-driven sectors including pharma, medical devices, chemicals, oil, MEP projects, contract manufacturing, and import/export businesses. The platform consolidates production planning, inventory management, quality control, procurement, CRM, and accounting into a unified system. Trusted by over 80 companies across more than 7 countries, BNBRun boasts an impressive 98.5% client retention rate. Currently, the company is expanding its sales team to strengthen its market presence.

Role Overview and Responsibilities

• Identify and compile targeted lead lists through tools like Apollo.io, filtering by industry, company size, location, and key decision makers.
• Maintain and continuously update prospect information within the CRM to ensure data accuracy and prevent duplication.
• Follow up promptly with referrals and inbound inquiries, directing them appropriately.
• Conduct cold calls to assess interest and suitability, confidently addressing objections.
• Manage cold email campaigns by developing and monitoring email sequences, optimizing open, reply, and bounce rates.
• Execute consistent LinkedIn outreach, including connection requests, messaging, and engagement with target decision makers.
• Utilize WhatsApp outreach responsibly and in line with messaging best practices and consent norms where applicable.
• Deliver tailored product demonstrations that align BNBRun’s features to the specific operational needs of prospects.
• Perform discovery meetings to understand requirements spanning production, inventory, QC, procurement, CRM, and accounting, and suggest suitable solutions.
• Respond to technical and commercial queries, coordinating with the product and implementation teams when necessary.
• Prepare customized quotations and proposals according to scope, modules, and user needs.
• Lead pricing discussions and negotiate terms to balance margin protection with value delivery.
• Drive proposals through decision stages, ensuring timely follow-ups to close deals.
• Manage deal closure, achieving individual revenue and conversion objectives.
• Oversee contract documentation and smooth handover to implementation and success teams.
• Foster ongoing relationships post-sale to encourage retention, referrals, and upsells.
• Plan and implement targeted industry campaigns aligned with core verticals such as pharma, medical devices, chemicals and oil, MEP, contract manufacturing, and import/export.
• Maintain and update sales pipeline and forecasts accurately within CRM.
• Analyze channel and funnel performance to identify top-performing industries, messaging strategies, and outreach channels, feeding insights into strategic planning.

Required Qualifications and Skills

• Experience throughout the complete B2B sales cycle including prospecting, demonstrations, quotation, negotiation, and closing, with SaaS sales experience preferred.
• Comfortable with cold calling and objection handling via phone.
• Capable of confidently conducting product presentations and demos for decision makers.
• Excellent written communication skills for executing cold email, LinkedIn, and WhatsApp outreach.
• Proficient in negotiation and end-to-end commercial deal management.
• Familiarity or quick adaptability with Apollo.io, CRM systems, LinkedIn (preferably Sales Navigator), and email sequencing software.
• Highly organized, self-motivated, and consistent in managing large outreach volumes and an active sales pipeline without losing track of follow-ups.
• Data-driven approach with comfort handling numerical targets and analyzing outreach effectiveness.
• Fluency in English mandatory; proficiency in Hindi or Gujarati is advantageous for regional communication.

Eligibility

Applicants must hold a graduation degree.