Lead Generation Manager

About ADNOVA

ADNOVA is a strategic agency specializing in digital marketing and design. The company assists businesses in enhancing their online presence through customized solutions including search engine optimization, social media marketing and optimization, website development, and graphic design services. Their approach combines data-backed marketing strategies with compelling visual branding to increase client visibility and generate tangible results.

Role Overview

The Lead Generation Manager will spearhead the design, implementation, and refinement of lead generation campaigns targeting multiple digital platforms to support company expansion goals. This full-time role allows working remotely or from the Bhubaneswar office. Key duties encompass managing potential client databases, segmenting target audiences, and creating outreach plans employing email, social media, and other marketing channels.

Key Responsibilities

• Oversee the execution and continuous optimization of lead generation campaigns across various digital platforms.
• Maintain and manage prospect databases to ensure accurate targeting and outreach.
• Design and implement outreach strategies using email, social media, and alternative marketing methods.
• Monitor and analyze campaign performance and lead quality regularly.
• Collaborate effectively with sales, marketing, design, and content teams to align lead generation activities.
• Contribute to the development of persuasive content and messaging for landing pages and promotional materials to enhance inquiry rates and conversions.
• Document processes and provide clear reporting on pipeline metrics and outcomes.

Essential Qualifications and Skills

• Demonstrated expertise in digital marketing and lead generation strategies, with competency in managing campaigns across email, social media, and search.
• Proficiency in CRM systems and marketing automation tools for lead management and conversion tracking.
• Strong analytical abilities for campaign data interpretation, audience segmentation, and informed decision-making.
• Excellent communication and teamwork skills for collaborative work with sales, design, and content departments.
• Solid organizational habits and time management to handle multiple projects with detailed attention.
• Bachelor’s degree in marketing, business, communications, or a relevant discipline, or equivalent professional experience.
• Prior experience in a digital agency or B2B marketing setting is advantageous; knowledge of SEO, social media marketing/optimization, and web analytics is desirable.