Lead Generation Executive

Key Responsibilities

• Develop new business opportunities by generating leads through cold calling, email campaigns, LinkedIn outreach, online research, and other methods.
• Identify and investigate potential clients and their key decision-makers.
• Keep the lead database or CRM system continuously updated and well-maintained.
• Conduct outbound calls to potential customers to understand their needs and requirements.
• Evaluate and qualify leads based on their business potential, specific needs, budget constraints, and authority to make decisions.
• Arrange appointments and product demonstration sessions for the Sales Team.
• Consistently follow up with prospects, documenting all communications diligently.
• Collaborate closely with the Sales Team to facilitate lead conversion and ensure timely follow-up.
• Meet daily, weekly, and monthly targets for lead generation efforts.
• Create reports summarizing lead generation activities, follow-up status, meetings held, and conversion rates.
• Analyze market trends to spot new opportunities for expanding business.

Required Skills

• Strong communication and interpersonal abilities.
• Effective persuasion and negotiation skills.
• Familiarity with MS Excel, MS Office, CRM platforms, and internet-based research techniques.
• Confidence and proficiency in making cold calls to customers.
• Self-driven with a clear focus on achieving targets.
• Excellent skills in following up and managing customer relationships.

Qualification & Eligibility

• Graduate degree in any field is required.
• MBA or PGDM in Marketing or Sales is considered an advantage.