Lead Generation Executive

About the Company

Infotattva Business Solutions OPC Private Limited offers comprehensive digital services including website and mobile app development, design, SEO, social media marketing, PPC, Meta Ads, and Google Ads to businesses of any scale. They utilize Artificial Intelligence to improve efficiency and decision-making, maintain strong cybersecurity measures, and create tailored, secure digital solutions that meet client objectives.

Job Overview

The position of Lead Generation Executive is a full-time onsite role based in Bhubaneswar. The primary responsibility is to discover and qualify new business leads using various methods such as online research, telephone outreach, email communication, and social media engagement. This role includes updating lead databases, coordinating meetings or demos for the sales team, and assisting with follow-ups to transform prospects into actionable sales opportunities. Additionally, the role requires monitoring lead metrics, generating basic reports, and working closely with sales and marketing teams to optimize lead targeting strategies.

Qualifications

• Proven ability to identify and qualify sales leads through direct experience in lead generation tasks.
• Strong market research capabilities to assess industry trends, target audiences, and client demands.
• Excellent communication skills for prospect interaction via phone, email, and digital platforms.
• A sales-focused approach to support pipeline growth and lead nurturing.
• Working knowledge of digital marketing, IT services, or SaaS domains is preferred.
• Familiarity with CRM software, spreadsheets, and online research tools.
• Capability and willingness to work onsite in Bhubaneswar and coordinate within cross-functional teams.
• Bachelor’s degree in Business, Marketing, or related disciplines, or equivalent experience.