Lead Generation Associate

About the Company

We are a series-funded startup focused on education, specifically addressing the supply-demand mismatch in the Healthcare sector by skill development, certification, training, and placement of candidates. Our curriculum is co-developed with industry experts to ensure relevance and effectiveness.

Key Responsibilities

• Develop and manage the entire Gateway performance marketing strategy along with its budget.
• Design and implement advertising campaigns across platforms such as Meta, Google, YouTube, and other lead-generation channels.
• Monitor and optimize the full conversion funnel from spend to revenue, including leads, qualified leads, counseling, applications, and admissions.
• Collaborate closely with the sales and counseling teams to enhance lead quality and boost conversion rates.
• Take ownership of key metrics including Customer Acquisition Cost (CAC), Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), admission conversion rates, and Return On Ad Spend (ROAS) or ROI.
• Perform continuous A/B testing on target audiences, creatives, landing pages, messaging strategies, and campaigns.
• Identify and address underperforming channels, reallocating budget allocations based on performance outcomes.
• Create and maintain weekly dashboards and forecasts to track campaign performance.
• Handle campaign attribution to identify stages in the funnel where leads may drop off.
• Oversee and assess influencer and affiliate marketing efforts from a commercial viewpoint.
• Coordinate with the Content & Community Manager to develop and optimize creative assets for campaigns.
• Work alongside the central performance marketing team to leverage additional resources, expertise, or infrastructure as needed.
• Scale campaigns effectively while maintaining target CAC and lead quality standards.

Candidate Eligibility

Applicants must possess at least one year of relevant experience.

Compensation and Benefits

The annual salary range is INR 1,000,000 to INR 1,200,000. The position also includes health insurance benefits.

Skills Required

• Social media marketing expertise
• Client relationship management
• Proficiency in spoken English
• Customer acquisition strategies

Additional Performance Expectations

• Tracking and managing qualified leads and admissions.
• Measuring and optimizing CAC, revenue generation, lead-to-admission conversion, and marketing ROI/ROAS.

Work Details

Location: Bangalore, Karnataka, India. Employment type: Full-time, Onsite. Immediate joining is expected.