Junior Amazon Ads Executive

About Vibrant Publishers

Vibrant Publishers is a U.S.-based independent publisher focusing on academic and test prep books. Our mission is to make learning straightforward and accessible through clear, concise, and practical content trusted globally by students and educators in business, technology, and test preparation.

Role Overview

We seek a meticulous, analytical Junior Amazon Ads Executive who is skilled in managing and optimizing Amazon pay-per-click campaigns. The candidate will work onsite in Borivali, Mumbai, reporting to the Director, to enhance visibility and sales of both digital and print book offerings on Amazon.

Key Responsibilities

• Design, launch, and oversee Sponsored Products, Sponsored Brands, and Sponsored Display campaigns for various book formats including Kindle and print editions.
• Track daily advertising expenditures and judiciously allocate budgets across different book categories to maximize efficiency.
• Refine keyword bids and optimize product and category targeting to achieve favorable Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS) metrics.
• Conduct ongoing keyword research, competitor assessment, and backend search term analysis using tools like Helium 10, Jungle Scout, or Publisher Rocket.
• Identify ineffective search terms regularly and apply negative keyword strategies to reduce unnecessary spending.
• Stay informed on seasonal and topical trends in test prep and academic book searches to leverage high-intent traffic.
• Generate and analyze periodic performance reports with a focus on key metrics such as CTR, CPC, CVR, and ROAS.
• Prepare comprehensive ROI documentation for new releases and existing catalog advertising efforts.
• Partner with editorial and design teams to synchronize advertising keywords with book descriptions, enhanced content, and cover designs.

Required Qualifications and Skills

• Minimum 1 to 2 years’ experience handling Amazon Advertising Console campaigns directly.
• Proficiency in data analysis using Microsoft Excel or Google Sheets including advanced functions like VLOOKUP and Pivot Tables.
• Strong numerical and detail-oriented capabilities for budget management.
• Fundamental knowledge of Amazon’s A9 algorithm and experience with metadata optimization for better search rankings.
• Effective communication and teamwork skills to collaborate across departments.
• Bachelor’s degree in Marketing, Business Administration, Commerce, or a related discipline.
• Desire or ongoing commitment to achieve Amazon Sponsored Ads or advanced digital marketing certifications.

Compensation and Benefits

• Competitive monthly salary ranging from ₹15,000 to ₹25,000 (net), dependent on experience and qualifications.
• Dynamic team environment in a vibrant educational publishing company.
• Global market exposure and management of international advertising portfolios.
• Access to professional growth and certification opportunities.
• Inclusive, collaborative atmosphere focused on employee development.