International Marketing Director

Role Overview

This dynamic position involves creating and implementing global marketing campaign strategies tailored for Sony Music's Middle East operations. A strong emphasis is placed on innovation, requiring you to expertly design and oversee strategies for both new releases and the existing catalog across a diverse group of artists. Collaboration with international teams ensures that campaigns maximize reach, while you track industry trends and capitalize on key milestones.

Key Responsibilities

• Drive revenue growth and optimize marketing expenditure to maximize returns.
• Expand the region's share in the global consumption of international music repertoires.
• Set and manage audience engagement and consumption targets for international artists and their songs within the region.
• Make strategic decisions on marketing spend using insights derived from data across varying platforms.
• Spot and implement strategic marketing initiatives for catalog and frontline releases in digital channels, including content marketing, anniversaries, remixes, and campaign reboot strategies.
• Develop innovative strategies to cultivate and engage vibrant fan communities for international artists.
• Leverage cutting-edge marketing techniques, including AI, gaming, social, music platforms, and traditional media to craft impactful fan experiences that enhance consumption.
• Organize and oversee fan-centered events both offline and online, such as live streaming events, virtual gatherings, contests, and exclusive experiences.
• Collaborate with event partners and stakeholders to successfully bring fan engagement initiatives to fruition.
• Create and nurture a network of creative partnerships both internally and externally to strengthen international repertoire marketing campaigns.
• Seek out and pitch collaborative projects such as artist remixes, tours, concerts, festivals, televised events, and other media opportunities.
• Lead a culturally aware, innovative team that rapidly adapts to emerging trends and fan preferences, embracing new technologies and platforms.
• Work closely with international markets to localize campaign activations and ensure seamless strategy and asset communication.

Candidate Profile

The ideal candidate demonstrates proven success in steering multicultural marketing campaigns at a regional level within creative industries, underpinned by a genuine passion and understanding of diverse music genres and cultures.

• Expertise in digital marketing and engagement, capable of driving campaign effectiveness and fan consumption on digital platforms.
• Strong skills in fandom management, building engaged communities and monetizing them through online and offline channels.
• Data literacy to assess music market trends and utilize analytical insights to inform decision-making and improve outcomes.
• Proven strategic planning capabilities to formulate priorities, develop execution plans, and allocate resources efficiently.
• Relationship-building proficiency, establishing trust and lasting connections with artists, stakeholders, and partners at all organizational levels.
• Sensitivity and awareness of cultural influences shaping behaviors across diverse teams and countries.

Benefits and Work Environment

• Integration into a lively global professional community fueled by passion for music.
• Work from a state-of-the-art office environment crafted to empower your best performance.
• Opportunities for ongoing professional learning and personal development.
• A platform to accelerate innovation and influence the future of music marketing positively.
• Engagement in social impact, diversity, equity, and inclusion initiatives.
• Comprehensive employee benefits including annual leave, medical leave, annual home leave tickets for employee and spouse, medical insurance, private medical coverage, a pension plan, life assurance, and income protection.
• Exclusive perks related to the music industry plus holiday breaks during the winter season.