Inside Sales Specialist - Demand Generation

About mple AI

mple AI is an enterprise artificial intelligence platform aimed at enhancing workforce productivity, sales performance, and capability development. This is achieved through AI-driven coaching, simulations, behavioral intelligence, and tailored learning solutions. The platform caters to various sectors including Pharmaceuticals, Healthcare, Banking, Financial Services and Insurance (BFSI), Fast-Moving Consumer Goods (FMCG), Retail, and other enterprise segments.

Role Overview

We are seeking a highly motivated and achievement-oriented Inside Sales Specialist focused on Demand Generation. The selected candidate will engage with CXOs and senior decision-makers within large enterprises, generating qualified business prospects for the sales team. This role calls for confidence on calls, outstanding communication and interpersonal skills, and substantial experience in B2B lead generation, outbound prospecting, and engaging CXO-level stakeholders. It is a dynamic and target-focused position aimed at building a robust enterprise sales pipeline.

Key Responsibilities

• Perform high-quality outbound communications targeting CXOs, department heads, and senior decision-makers within enterprise organizations.
• Identify and research prospective accounts and key decision-makers utilizing LinkedIn, various databases, referrals, and other sources.
• Generate qualified leads and schedule meetings for the Enterprise Sales team.
• Effectively articulate mple AI's value proposition to senior stakeholders, fostering interest in the solutions offered.
• Analyze prospects' needs and qualify opportunities by assessing business requirements, authority levels, relevance, and potential.
• Carry out structured campaigns through cold calling, emails, LinkedIn, and multiple outreach channels.
• Maintain persistent follow-up with prospects to transition initial contacts into meetings and product demos.
• Keep an active sales pipeline with precise documentation of all prospect interactions in the CRM system.
• Collaborate with Sales and Marketing teams to execute targeted account and demand-generation campaigns.
• Research sectors, companies, and stakeholders to personalize and tailor outreach efforts effectively.
• Meet or exceed targets related to outbound calls, CXO-level discussions, lead qualification, meetings secured, and pipeline creation.

Required Qualifications and Skills

• Between 3 to 6 years of experience in Inside Sales, B2B Lead Generation, Demand Generation, Business Development, or Sales Development Representative (SDR) roles.
• Proven track record in outbound calling and enterprise customer prospecting.
• Comfortable initiating and sustaining conversations with CXOs and senior executives.
• Exceptional verbal and written communication capabilities.
• Strong interpersonal aptitude with the confidence to establish rapport at senior levels.
• Effective follow-up techniques, persuasive ability, and skills in handling objections.
• Proficiency in researching accounts and pinpointing the appropriate decision-makers.
• Results-driven mindset with a focus on developing qualified business opportunities.
• Experience with CRM software and sales prospecting tools.

Preferred Background

• Experience within Enterprise SaaS, Artificial Intelligence, Technology, HR Technology, Sales Technology, or Digital Transformation domains.
• Prior involvement in generating leads for enterprise sales teams.
• Familiarity with platforms such as LinkedIn Sales Navigator, Apollo, ZoomInfo, or comparable prospecting tools.
• Exposure to industries like Pharma, BFSI, FMCG, Retail, or Healthcare through sales or prospecting.