Inside Sales Specialist

Company Overview

Silver Filtration is a manufacturer and exporter specializing in water filter cartridges, operating from two production units in Rajkot, Gujarat. Holding certifications like ISO 9001, ISO 14001, ISO 45001, FDA, ZED Gold, and SGS, the company currently serves over 20 countries globally. While exports constitute about 60% of their business, Silver Filtration is investing significantly to expand the domestic Indian market, which currently generates around 40% of revenue.

Role Summary

The role of Inside Sales Specialist is designed to support the growth of Silver Filtration's India domestic segment. This multifaceted sales position involves engaging with resellers, distributors, and B2B clients across multiple communication platforms including phone, LinkedIn, email, and WhatsApp. The primary goal is to promote the diverse range of filtration products, convert leads into confirmed orders, and cultivate lasting relationships that encourage repeated business. Given that filter cartridges are consumable products requiring frequent replenishment, the role emphasizes long-term relationship building rather than single sales.

Key Responsibilities

• Engage with resellers, distributors, and B2B customers within assigned regions through phone calls and digital communication channels such as LinkedIn, email, and WhatsApp.
• Market Silver Filtration's product portfolio, including PP Melt Blown, String Wound, GAC, CTO, Pleated, Bag Filters, SOE cartridges, and filter housings.
• Convert customer inquiries into finalized orders and oversee the complete order booking workflow.
• Maintain and enhance partnerships with current distributor and reseller accounts to ensure recurring orders.
• Identify and onboard new resellers and distributors in untapped territories; this effort is tracked separately and incentivized.
• Address initial technical queries related to filtration specifications such as micron rating, cartridge types, and housing compatibility; complex issues are escalated to the technical team.
• Keep detailed and accurate records in the CRM system, including call logs, outreach activities, and sales pipeline data.
• Collaborate with production and dispatch departments to monitor order fulfillment and delivery schedules.
• Achieve monthly sales targets linked to the respective experience grade.

Candidate Requirements

• Graduation in any discipline is required; possessing an MBA or diploma in sales is advantageous, though candidates with excellent sales skills without a degree are also encouraged to apply.
• Between 2 to 10 years of experience in B2B sales or inside sales, preferably within industrial sectors, B2B channel sales, or distributor sales; minimum eligibility is 2 years.
• Proficiency in both phone-based selling and written digital outreach (via LinkedIn, email, WhatsApp) is essential.
• Fluency in Hindi and the relevant regional language(s) assigned to the work territory; functional command of English.
• Capability to perform well in a high-volume, performance-driven work environment.
• Willingness to acquire technical knowledge on filtration systems; training will be provided.
• Familiarity with CRM tools, Microsoft Excel, LinkedIn, and basic Microsoft Office applications.