Inside Cold Caller - B2B SaaS

About APPWRK IT Solutions

APPWRK IT Solutions Pvt. Ltd., established in 2012, is an Indian IT services provider specializing in developing web and application solutions worldwide. The company delivers projects covering mobile, desktop, and web applications, serving clients in various industries with innovative technology solutions. With a global footprint that includes the US, Netherlands, and Australia and offices in Chandigarh and Delhi, APPWRK is recognized for its work with Fortune 500 companies such as Unilever, focusing on quality and client satisfaction.

Role Overview

We are seeking a dedicated and driven Inside Sales Executive to perform targeted cold calling for our B2B SaaS offerings. The role centers on engaging potential customers, especially regarding their cloud infrastructure needs, educating them on Microsoft Azure services, and arranging qualified meetings or demonstrations for the technical sales team.

Key Responsibilities

• Initiate cold calling campaigns directed at selected accounts and prospective clients to spark interest in the company’s cloud solutions.
• Identify and connect with decision-makers and key stakeholders within target businesses.
• Assess customer infrastructure, pain points, and readiness for cloud adoption through meaningful conversations.
• Arrange and schedule qualified demos or meetings with the technical sales team to progress sales opportunities.
• Maintain accurate and current records of communications and progress using CRM software.
• Collaborate tightly with sales and marketing teams to refine outreach messaging and uncover new leads.
• Proficiently handle objections and concerns during initial customer contacts.
• Provide actionable feedback from client interactions to help optimize sales techniques and campaigns.

Desired Qualifications and Skills

• A minimum of a graduate degree; degrees in business or IT are preferred but not mandatory.
• Between 2 to 5 years of experience in cold calling or inside sales roles, especially within IT or cloud-based sales environments.
• Basic knowledge of cloud computing principles, particularly Microsoft Azure services.
• Strong verbal communication and persuasive abilities.
• Active listening skills to accurately interpret customer requirements.
• Familiarity with CRM tools for managing sales calls, lead tracking, and opportunity management.
• A self-driven nature with a strong orientation towards meeting targets.
• Capability to work autonomously as well as collaboratively within teams.