Head of Content

About Letterboxd

Letterboxd is a vibrant platform that connects individuals through their love of films and shows. It fosters discovery, conversation, and a sense of community with a trusted voice and a beloved product. The company's content ecosystem includes editorial features, newsletters, social posts, videos, interviews, lists, and cultural commentary reflecting the curiosity and passion of its members.

Role Overview

The Head of Content will design and steer Letterboxd's content strategy and operations across editorial, social, video, and audience channels. This leadership position involves overseeing content creation, scheduling, distribution, and performance for newsletters, the JOURNAL, social media, and video. The role is central to expanding Letterboxd's reach by reinforcing its unique voice and driving audience growth and commercial success.

Key Responsibilities

• Develop and execute a comprehensive, long-term content strategy spanning editorial, social, video, and audience platforms.
• Assess and prioritize investments grounded in audience analytics, platform trends, and performance data.
• Lead and integrate editorial, social, production, and studio relations teams into a cohesive content department.
• Ensure all content aligns with members' interests while advancing engagement and business aims.
• Manage content planning, publishing calendars, and production workflows across multiple formats and channels.
• Innovate new content formats and storytelling methods to deepen audience engagement and cement Letterboxd's cultural influence.
• Collaborate with the Design team to maintain visual consistency and strong creative execution, especially for social and video content.
• Leverage insights from audience behavior and performance metrics to continually enhance content impact.
• Work closely with Advertising, Partnerships, and Marketing to cultivate authentic branded content, sponsorships, and commercial collaborations.
• Bridge the gap between editorial standards, audience growth, and revenue objectives.
• Mentor and support leadership within editorial, social, production, and studio relations, fostering team capability and strategic alignment.
• Uphold editorial standards, ethical guidelines, publication processes, and quality control across all content activities.
• Oversee budgets, production investments, and resource planning to optimize content effectiveness.

Candidate Profile

Leadership: Align teams around a clear vision, foster accountability without bureaucracy, encourage top performance, balance creative freedom with operational rigor, and cultivate a culture where innovative ideas thrive.

Content Strategy Expertise: Understand the interplay between content, audience growth, communities, and business results; blend strategic vision with hands-on execution; apply data insightfully without overreliance; anticipate and act on emerging opportunities.

Editorial and Audience Mastery: Possess sharp editorial judgment and cultural awareness; be well-versed in digital publishing, social media, newsletters, and video platforms; recognize engagement drivers across formats and demographics; balance audience needs with commercial and editorial integrity; build scalable content systems without sacrificing quality.

Professional Experience: Over 10 years in audience-driven content sectors such as media, publishing, or digital content leadership; demonstrated ability to lead editorial, social, and production teams; success growing audiences via owned, earned, and social channels; background in film, TV, media, entertainment, sports, lifestyle, or culturally relevant consumer domains; strong grasp of content performance and commercial integration; experience collaborating with advertising, sponsorship, marketing, or branded content departments.

Personal Attributes: Passionate about film, television, and related communities; calm, inquisitive, and confident within dynamic environments; focused on meaningful impact over mere attention chasing.

Additional Information

Location is flexible with preference for candidates based in New Zealand, though remote arrangements are considered. The role reports directly to CEO Matthew Buchanan. Letterboxd is experiencing rapid growth in membership, diverse regions, and content formats.