GTM Specialist

About the Role

Stamina specializes in creating and managing revenue systems for B2B organizations across Armenia, Georgia, the Gulf regions, and the United States. Their services include CRM implementations, outbound setup, Revenue Operations retainers, and sales-as-a-service. We are searching for a GTM Specialist whose role leans more toward sales expertise than technical development. While the use of tools is vital and learnable, what truly matters is understanding why prospects respond, crafting effective opening lines, and targeting quality accounts selectively rather than mass outreach.

Primary Responsibilities

• Draft compelling outreach messages across channels such as cold email, LinkedIn, and WhatsApp including opening lines, follow-up sequences, and reply management for both Stamina and its clients.
• Identify target audiences by refining the Ideal Customer Profile (ICP), employing signal-based segmentation, and constructing well-justified prospect lists.
• Manage the iterative message-market fit cycle by testing different angles, offers, subject lines, and sequence designs; analyze performance data, diagnose failures, and adjust messaging accordingly.
• Respond effectively to replies and objections, setting a high standard for the sales team.
• Oversee the outbound system including domain management, mailbox operations, warming strategies, deliverability, and sequencing logic to ensure functionality that supports messaging.
• Develop prospect lists and enrichment workflows using tools such as Clay and Apollo.
• Configure CRM systems and automate workflows to guarantee that no reply, meeting, or deal is overlooked.
• Provide insightful reports focused on reply rates, meeting conversion rates, and pipeline impact categorized by segment and messaging.

Required Experience and Skills

• Minimum of 2 years' experience in B2B sales functions such as SDR, BDR, Account Executive, or Revenue Operations.
• Proven track record of personally executing outbound sales efforts and booking meetings.
• Skilled in crafting cold outreach copy that generates responses, with the ability to provide examples and articulate why unsuccessful messages did not perform.
• Strong understanding of ICP development, qualification, objection handling, and pipeline phases.
• Capability to conduct discovery calls and accurately identify genuine buying signals from polite responses.
• Excellent written English communication, comfortable operating in international B2B environments.
• Practical hands-on experience with contemporary outbound technology stacks including sequencers, data enrichment tools, and CRMs.
• Advanced proficiency with spreadsheets and data analytics.
• Familiarity or quick adaptability with automation platforms such as Make, n8n, or Zapier.

Preferred Skills

• In-depth knowledge of email deliverability protocols like SPF, DKIM, DMARC, and inbox placement testing.
• Familiarity with APIs, webhooks, and JSON structures.
• Basic scripting skills in Python or JavaScript.
• Experience working in agency or consultancy environments managing multiple client accounts.
• Background in selling or implementing CRM, Revenue Operations, or sales technology solutions.
• Language proficiency in Georgian or Arabic is considered advantageous.