- Experience
- 3–5 yrs
- Salary
- AUD 100,000 – AUD 100,000 / year
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
Position Overview
Spark Factory seeks a dedicated Growth Marketer to lead all top-of-funnel activities at our Sydney Martin Place office. This is a full-time, on-site opportunity with a $100,000 base salary plus superannuation. We emphasize real, hands-on experience – if you are based outside Sydney or lack proven campaign results, this role is not suitable.
Company Background
Spark Factory specializes in creating and managing AI-powered workflows for rapidly expanding Australian businesses. We deliver fixed-price solutions developed within weeks and continue to operate these solutions daily to ensure ongoing success. We are looking for an individual who will take full ownership of growth marketing efforts to complement our product's effectiveness.
Role Responsibilities
- Complete ownership of top-of-funnel activities including LinkedIn ads—both paid and organic.
- Creation and testing of lead magnets and offers, with continuous iteration based on data insights.
- Design of outbound messaging motions using buying-intent signals gathered via Apollo.
- Management of comprehensive reporting through HubSpot, tracking metrics from initial impressions to booked calls.
- Execution of weekly experiments with media budgets to identify and scale effective strategies without needing prior approvals.
- Direct collaboration with the company founder, enabling swift deployment of new ideas.
Candidate Profile
- 3 to 5 years of practical growth or performance marketing experience, ideally from an agency background.
- Proven expertise in managing LinkedIn Ads campaigns hands-on.
- Strong copywriting skills capable of crafting high-converting messages.
- Ability to analyze campaign KPIs such as cost per lead and booking rates and implement next-step strategies independently.
- Comfortable with leveraging AI tools as a core part of marketing workflows.
- Self-driven and capable of delivering campaigns without heavy oversight or committee approvals.
What We're Not Looking For
- Brand marketers requiring strategy decks before campaigns.
- Media buyers lacking copywriting experience.
- Candidates seeking to "grow into" owning a funnel.
- Those whose best work was limited by client interference.
- Individuals with personal projects but limited professional experience in growth marketing.
Additional Information and Conditions
- Position located strictly on-site in Sydney, Australia; no remote or hybrid options.
- Full Australian working rights are mandatory.
- Applications from agencies, recruiters, freelancers, offshore, or service providers will not be considered.
Application Instructions
Submit your résumé along with details of one campaign you personally managed: include what the campaign aimed to achieve, its budget, and the outcome in three concise sentences. Inability to provide this will disqualify your application.