Growth Marketer - B2B SaaS & Demand Generation

About Cogover & Stringee

Cogover LLC, headquartered in the U.S. and founded by Vietnamese entrepreneurs, is dedicated to transforming global business operations through its Cogover Platform. This no-code/low-code and AI-driven solution enables organizations to effortlessly craft and deploy business applications like CRM, ERP, HRM, workflow, and recruitment tools using drag-and-drop simplicity, eliminating the need for coding skills. Addressing the challenge of disconnected and complex business tools, Cogover unifies data management, processes, and entire business operations on a single platform.

Currently, Cogover serves over 3,000 enterprises and supports more than 120 million users around the world. Its core offerings include Customer Management, Internal Operations, and Communication Digitization solutions. With a rapidly growing low-code/no-code market expected to exceed $65 billion by 2027, Cogover aims to compete with leading platforms such as Salesforce and Oracle.

Role Overview

The Growth Marketer will lead the comprehensive demand generation strategy for Indian mid-market and enterprise clients. Responsibilities include managing paid and organic campaigns, creating targeted messaging for vertical markets, and continuously experimenting to optimize customer acquisition costs and pipeline contributions.

Key Responsibilities

• Manage the end-to-end demand engine including paid channels like LinkedIn and Google, organic growth, email and outbound marketing, and account-based marketing campaigns focused on ideal customer profiles.
• Develop segmented, vertical-specific campaign content and messaging tailored to roles such as COOs, Heads of Customer Experience, and CTOs.
• Create persuasive landing pages, advertisements, and other content that address operational challenges such as process fragmentation, lack of visibility, SLA issues, and scaling difficulties.
• Design, implement, and measure marketing experiments to optimize metrics including Customer Acquisition Cost (CAC), Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL) conversion rates, pipeline contributions, and cost per lead (CPL) across channels.
• Collaborate closely with sales teams to synchronize messaging and lead scoring, ensuring a pipeline filled with qualified, intent-driven leads rather than superficial ones.
• Build foundational content marketing and SEO assets including case studies, vertical playbooks, competitor comparison material, and thought leadership pieces focused on enterprise operations.
• Own marketing analytics, attribution models, funnel instrumentation, and deliver actionable reports pinpointing drivers of pipeline growth.

Candidate Profile & Requirements

• 3 to 6 years of experience in B2B SaaS or enterprise technology growth marketing, preferably with experience targeting Indian mid-market and enterprise segments.
• Proven track record of owning measurable pipeline generation targets beyond just campaign execution.
• Expertise with digital marketing tools such as LinkedIn Ads, Google Ads, HubSpot or equivalent marketing automation platforms, Google Analytics 4 (GA4), and at least one Account-Based Marketing (ABM) solution.
• Exceptional copywriting skills with the ability to craft pain-focused, persona-specific messaging, avoiding generic feature lists.
• Experience working with extended, multi-stakeholder enterprise sales cycles and aligning marketing strategies accordingly.
• Strong analytical mindset with fluency in funnel metrics, attribution, and unit economics including CAC, payback period, and customer lifetime value (LTV).
• Proficient use of AI tools to enhance content creation, ad and landing page copy variants, audience research, campaign operations, and performance analysis to maximize output and efficiency.
• Capacity to build AI-driven, repeatable systems for content generation, lead research and enrichment, and campaign reporting rather than rely on one-off prompt generation.
• Hands-on experience utilizing large language models (LLMs) and AI marketing tools in professional environments, demonstrating automation achievements and measurable impact.
• Experience in B2B SaaS marketing for BFSI (Banking, Financial Services, Insurance) sectors in India is a significant advantage.

Compensation & Benefits

• Annual salary ranging from INR 800,000 to INR 1,000,000 depending on skills and experience.
• Performance-based bonuses including annual and holiday incentives.
• Clear career progression opportunities towards team leadership and management as the company expands in India.
• Dynamic, youthful work environment encouraging creativity and development.
• Continuous professional training programs to enhance skills.
• Opportunities to engage with cutting-edge technology, AI, and innovations firsthand.
• Employee engagement activities such as social hangouts, picnic outings, team excursions, and more.

Working Conditions

• Full-time position based in-office at Mumbai with office hours from 9:30 AM to 6:30 PM, including a one-hour lunch break 1:30 PM to 2:30 PM, Monday through Friday.
• Work location: 805, Kosha Kommercial Komplex, Primal Nagar, Malad East, Mumbai.

Application Details

• Applicants should submit an English CV along with any relevant certificates.
• Application deadline is June 30th, 2026.
• Contact email for submissions: careers@stringee.com