Growth Manager

About Tipple Works Co.

Tipple Works Co. is a comprehensive, creativity-led marketing agency specializing in Alco-Bev, hospitality, food & beverage, lifestyle, and other consumer-centric brands. The agency delivers full marketing services, including brand strategy, creative design, go-to-market planning, social media, performance marketing, influencer collaborations, events, and trade marketing.

Role Overview

The Growth Manager role focuses on advancing the agency’s business by acquiring new clients, cultivating relationships with key brand decision-makers, and successfully converting prospects into loyal clients. This position demands a deep understanding of the agency ecosystem and brand marketing, a robust professional network, and the ability to confidently initiate and nurture strategic discussions with senior stakeholders.

Key Responsibilities

• Identify new business prospects in the Alco-Bev, F&B, hospitality, lifestyle, and consumer brand sectors.
• Harness existing connections with brands, marketing teams, founders, and agencies to develop qualified leads and build a strong sales pipeline.
• Engage prospective clients via calls, emails, social platforms, networking events, and industry contacts.
• Comprehend client business challenges and uncover areas where Tipple Works can add value.
• Facilitate conversations progressing into briefs, presentations, and finalized contracts.
• Forge long-term relationships with brand owners, CMOs, marketing leaders, founders, and agency partners.
• Collaborate with creative, media, PR, influencer, and other agencies to foster referrals and partnerships.
• Maintain continuous engagement with current and former clients to identify upsell, cross-sell, and fresh mandate opportunities.
• Represent the agency at relevant events, enhancing networking and market presence.
• Partner with creative, strategy, and leaders to develop pitch materials and proposals aligned with client needs.
• Translate client requirements into concise internal briefs and partake in meetings and presentations.
• Develop pricing structures and negotiate with clients alongside leadership.
• Ensure smooth transition from acquisition to account management upon securing clients.
• Monitor emerging brands, trends, and categories to recognize new market opportunities.
• Deepen understanding of Tipple Works’ offerings to align services with client challenges.
• Drive expansion into relevant markets and product categories.

Desired Qualifications and Experience

• 2 to 3 years of business development, growth, or sales experience within creative, marketing, or advertising agencies or related fields.
• Established relationships with brands, marketing decision-makers, and agency contacts.
• Solid grasp of creative and marketing agency operations.
• Exceptional verbal and written communication capabilities.
• Comfortable engaging with founders, CXOs, marketing heads, and senior brand executives.
• Strong interpersonal skills geared towards networking and relationship building.
• Commercially astute with proficiency in qualifying and prioritizing leads effectively.
• Ability to identify and understand client business problems beyond service selling.
• Well-developed presentation, pitching, and negotiation competencies.
• Self-motivated, target-driven, proactive, and comfortable in high-pressure environments.

Preferred Attributes

• Extensive rolodex of brand and agency contacts.
• Ability to identify key decision-makers and initiate strategic conversations.
• Skilled at selling ideas, strategies, and business outcomes rather than just agency services.
• Experience thriving within fast-paced, entrepreneurial settings.
• Keen insight for spotting suitable brand fits for Tipple Works.
• Drive to build and scale impactful business operations motivated by measurable results.
• Work experience with lifestyle, consumer, F&B, hospitality, or Alco-Bev brands is advantageous.

What We Offer

• High-responsibility role with direct interaction with founders and leadership.
• Exposure to prestigious lifestyle and consumer brands across India.
• Opportunity to work on an entire marketing spectrum encompassing strategy, creative, social, performance, influencers, and events.
• Significant freedom to lead and expand the agency’s growth function.
• Performance-based incentives rewarding business achievements.
• Dynamic entrepreneurial environment where innovative ideas are rapidly executed.

Additional Information

This is a hands-on growth position, not limited to lead generation. The ideal candidate is an initiator who can build meaningful relationships, understand client businesses, sell strategic thinking, and close deals. Candidates with a robust network and proven ability to bring business opportunities to Tipple Works are encouraged to apply, submitting a CV and a brief on their existing brand/agency contacts and potential business contributions.