Growth Lead

About the Role

AdviceSahi is seeking a proactive Growth Lead to develop and expand our user acquisition and growth strategies. This position requires more than traditional marketing—it involves creative experimentation, deep user understanding, community building, and establishing valuable partnerships to achieve scalable growth.

Key Responsibilities

• Drive the complete funnel from acquiring new users to converting and retaining them.
• Increase the number of new users through effective and scalable channels.
• Activate new users to ensure they experience the platform's value and remain active.
• Enhance paid subscription conversion rates following trials or registrations.
• Maintain user engagement and ensure long-term retention by providing continuous value.
• Encourage satisfied users to refer others, boosting organic growth.
• Develop and nurture organic growth channels such as communities, partnerships, and content.
• Conduct ongoing growth experiments, iterating quickly to identify and scale successful strategies.

Candidate Profile

Experience duration is flexible; success is measured by aptitude and impact rather than years in the field. Key attributes include:

• Rapid problem comprehension and adaptation.
• Strong experimentation skills and continuous learning.
• Ability to detect growth drivers and scale initiatives from inception.
• Proof of previous achievements in growth or user acquisition is highly valued.

Tools and Technologies

While not mandatory to know all, familiarity or willingness to learn the following is preferred:

• Analytics platforms like Google Analytics, Firebase, Mixpanel, or Amplitude.
• Advertising tools including Meta Business Suite and Google Ads.
• Customer relationship management (CRM) and marketing automation software.
• Content creation applications such as Canva.
• Social media distribution channels like LinkedIn, WhatsApp, and Instagram.
• Artificial intelligence tools for content generation, research, and growth experimentation.

Qualifications and Location

A degree in Marketing, Business, Management, Technology, or related fields is preferred but not essential; traits like curiosity, ownership, and problem-solving matter more. This is an office-based role located in Coimbatore, Tamil Nadu, India. Candidates must be based in or willing to work from Coimbatore.

Compensation and Benefits

This role offers a stable fixed salary suitable for living expenses in Coimbatore, complemented by performance-based incentives aligned with achieved growth. Additionally, equity participation through Employee Stock Option Plans (ESOPs) is available, giving employees ownership in the company. While the salary might not be top-tier in the marketplace, the position provides substantial opportunities for learning, ownership, and reward through company growth.

Application

Interested candidates should submit a resume explaining a specific growth achievement they have contributed to and the methods used.