Growth & Community Marketer - KALTA (Dubai)

About KALTA

KALTA is a health-focused lifestyle brand centered on high-quality extra virgin olive oil, originating from Dubai. The brand prides itself on delivering early harvest, high polyphenol olive oil directly to customers throughout the Gulf Cooperation Council (GCC). Its official launch is scheduled for December in Dubai.

Role Overview and Responsibilities

To support KALTA's launch, the company seeks an energetic and entrepreneurial growth marketer to lead pre-launch marketing efforts and establish a strong foundation for growth. This role includes:

• Recruiting and onboarding 20 local content creators before December, providing them with product samples to use and promote.
• Creating and editing original content independently at least three times weekly using a phone or camera.
• Managing Instagram and TikTok accounts daily, including promptly responding to every user interaction.
• Identifying and engaging with nano-influencers whose audiences align with KALTA's brand personas.
• Developing an affiliate program and conducting payout testing prior to issuing creator codes.
• Launching and managing advertising campaigns on Meta platforms starting in October.

The role explicitly excludes tasks such as preparing presentation decks, drafting briefs, or maintaining content calendars for their own sake.

Candidate Requirements

• Demonstrated experience growing a social media account from scratch, whether personal, business, or friend's venture, supported by measurable results.
• Capable of independently shooting, editing, and publishing content without reliance on external agencies.
• Resilient in communication efforts, maintaining persistence despite possible rejections.
• Based in Dubai; prior agency experience is advantageous but not mandatory.

Compensation and Benefits

• Monthly salary of AED 8,500 with potential performance-based bonuses up to AED 1,500.
• Included visa sponsorship and health insurance coverage.

Additional Information

This is a pioneering marketing position at KALTA with no hierarchical layers above or below. Success is measured strictly by output and growth KPIs, offering significant advancement potential based on performance.

Application Instructions

Applicants should submit the following:

• Details and metrics of an account they have grown.
• A self-produced 15-second vertical video.
• A current CV.