Group Marketing Manager

About the Role

We are in search of an experienced and commercially astute Group Marketing Manager to steer the overarching marketing strategy, corporate branding, market positioning, communications, and marketing effectiveness across our varied group businesses in Qatar. This is a senior strategic leadership role that transcends traditional social media, event planning, graphic design or corporate communications.

The successful candidate will unify the Group's brand while crafting distinctive and commercially driven marketing strategies tailored for individual units within Real Estate Development, Construction, Facilities Management, Manufacturing, and Fit-Out sectors. The role demands a marketing leader proficient in both B2C and B2B domains, adept at supporting property sales, investor relations, construction, FM, manufacturing, and corporate business development initiatives.

Key Responsibilities

• Design and implement the annual Group Marketing Strategy in harmony with corporate goals and business plans.
• Create and uphold a robust, consistent Group brand architecture and corporate identity throughout all subsidiaries and business units.
• Formulate customized marketing strategies for Real Estate, Construction, Facilities Management, Manufacturing, Fit-Out, and other Group ventures.
• Oversee positioning, branding, and marketing activities across all phases (pre-launch, launch, post-launch) for new real estate projects.
• Generate qualified buyer and investor leads collaborating closely with Sales to enhance lead quality and conversion rates.
• Enhance the Construction division's corporate standing via project portfolios, capability statements, case studies, prequalification documents, and strategic communications.
• Support Facilities Management’s business development efforts including client acquisition, retention, contract renewal, and cross-selling through targeted B2B marketing.
• Develop product positioning, market entry, and promotional strategies for the Group’s manufacturing segment.
• Lead the Group’s digital marketing strategy encompassing websites, SEO, paid advertisements, social media, email campaigns, content creation, and marketing automation.
• Craft corporate communications, PR activities, executive communications, project announcements, and reputation management plans.
• Manage the annual Group marketing budget ensuring marketing investments yield measurable commercial benefits.
• Lead internal marketing teams and coordinate with external agencies, media partners, creative suppliers, and service providers.
• Establish key marketing performance indicators and dashboards to gauge leads, conversions, customer acquisition, market engagement, revenue impact, and return on investment.
• Collaborate closely with executive leadership and business heads to uncover growth prospects and fortify market positioning.

Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing or related fields is mandatory.
• At least 10 years of progressive experience in marketing roles.
• Minimum 3 years served in marketing management or leadership positions.
• Demonstrated management of marketing functions across multiple companies, brands, business units, or service lines.
• Hands-on experience in at least two of these sectors: Real Estate Development, Construction, Facilities Management, Manufacturing, Fit-Out.
• Solid background within real estate, construction, or broader built environment sectors.
• Proven capability to formulate and execute corporate-level marketing strategies.
• Strong expertise in both B2B and B2C marketing spheres.
• Experience overseeing sizeable marketing budgets and managing external agencies.
• Track record of delivering commercial outcomes substantiated by measurable metrics.
• Good understanding of the Qatar or GCC regional market.
• Excellent command of written and spoken English.
• Arabic proficiency is highly desirable.
• Strong skills in executive presentations, stakeholder management, negotiation, and leadership.

Preferred Qualifications

Qualifications such as an MBA, Master’s in Marketing, CIM certification, or professional credentials in digital marketing, brand management, analytics, strategic marketing, or project management will be seen as advantages.

Who We Are Looking For

We desire a marketing leader who transcends traditional brand awareness, capable of transforming marketing strategies into tangible commercial benefits, reinforced market positioning, qualified business leads, and sustainable growth across several business sectors.