Graphic Designer

Role Overview

Vinayak InfoSoft, an SEO firm located in Ahmedabad, Gujarat, seeks a talented Social Media Graphic Designer to manage and elevate our visual presence across multiple digital channels. This role involves creating compelling visual content, scheduling posts, monitoring their impact, and ensuring brand consistency with an engaging and fresh approach.

Key Duties

• Produce high-quality visuals aligned with brand identity for platforms including Instagram, LinkedIn, X (Twitter), Facebook, and TikTok. This includes static posts, carousel designs, infographics, story templates, as well as short videos and motion graphics such as Reels and Shorts.
• Handle daily content formatting, uploading, and scheduling through social media management tools like Meta Business Suite, Buffer, or Hootsuite.
• Guarantee strict adherence to brand guidelines while adapting designs to match trending styles and platform-specific requirements.
• Keep up-to-date with social media trends, viral design formats, and algorithm changes to optimize layouts, aspect ratios, and visual appeal for maximum engagement.
• Collaborate closely with marketing and copywriting teams to convert campaign concepts and captions into visually captivating stories.
• Analyze post-performance metrics in partnership with marketing staff to identify successful design elements and improve future visual content.

Essential Qualifications

• Minimum of two years experience in creating graphic designs specifically tailored for social media platforms.
• A robust portfolio showcasing creative social media graphics, carousel posts, and short video or motion graphic projects.
• Proficiency with Adobe Creative Cloud applications such as Photoshop, Illustrator, Premiere Pro, After Effects, and/or Canva.
• Practical knowledge of publishing on social media tools and native apps.
• Strong grasp of typography, grid structures, color theory, and platform-oriented dimensions/specifications.
• Basic skills in copywriting coupled with meticulous attention to detail for text proofreading within visuals.

Desired Additional Skills

• Foundational experience in motion graphics creation or video editing.
• Skills in photo editing and retouching.
• Familiarity with AI-driven design tools to expedite creative ideation.