Graphic Designer & Video Editor

About the Role

We are seeking a skilled Graphic Designer and Video Editor to visually represent the ibaby brand across diverse platforms such as social media, retail displays, packaging materials, digital advertisements, and our e-commerce website. Collaborating closely with the Marketing Head, you will craft warm and premium design and video content tailored for new and expectant parents.

Key Responsibilities

• Design and edit creative visual and video materials for social media channels (Instagram, Facebook), digital marketing campaigns, and email promotions.
• Develop engaging short-form video content including Reels, Stories, and product or user-generated content edits, alongside static designs optimized for audience interaction.
• Create in-store visual assets like banners, standees, posters, seasonal displays, and screen content for our Gurgaon and Punjabi Bagh retail locations.
• Produce product imagery, layout designs, and video content for the ibabyxpress.com website.
• Design packaging inserts, gift cards, and other branded materials.
• Maintain and advance brand guidelines to guarantee consistent visual and tonal messaging across all channels.
• Partner with the Marketing Head to transform briefs into compelling visual and video communications.
• Edit and retouch product photography; enhance video footage with color grading and sound editing for use in digital and print media.
• Handle multiple design and video projects concurrently while ensuring punctual delivery.

Requirements

• 1 to 3 years of experience in design and video content creation within branding, agency, or retail environments.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Adobe Premiere Pro or After Effects for basic motion graphics.
• A strong portfolio or reel exhibiting polished design and captivating video editing for digital and print mediums.
• Good grasp of brand identity, visual communication, and narrative storytelling principles.
• Capability to adhere to brand guidelines and maintain consistency across all formats.
• High attention to detail with strong time management skills to meet deadlines.

Desired Skills

• Experience with baby, parenting, or premium lifestyle brand projects.
• Familiarity with Canva or CapCut for rapid social media content development.
• Knowledge of UI/UX tools such as Figma.