Graphic Designer & Video Editor

About SoulPOP

SoulPOP is innovating a unique category centered on micro-pauses — small, portable rituals designed to break the monotony of daily life and help individuals reset.

Role Overview

We are seeking a hands-on Graphic Designer & Video Editor to join our internal team based in Gurgaon. The role focuses on shaping SoulPOP's visual identity across social media, digital platforms, product interfaces, and campaigns, requiring an individual with strong aesthetic judgement, awareness of online culture, and the ability to rapidly produce compelling content.

Key Responsibilities

• Design Instagram posts, carousels, stories, and other social media assets translating content and campaign concepts into striking visuals.
• Create digital materials for the website, e-commerce, WhatsApp, and related channels, including developing templates and visual systems for consistent, efficient content creation.
• Edit short-form videos and Reels for Instagram and other outlets by transforming raw footage, company content, product clips, and creator submissions into captivating videos enhanced with typography, transitions, music, and motion while preserving the SoulPOP aesthetic.
• Adapt singular content pieces into multiple formats and edits.
• Collaborate closely with Strategy & Growth teams to visualize campaigns and content, supporting product launches, events, partnerships, and activations through cohesive visual assets.
• Ensure uniformity across packaging, social, digital, and offline brand touchpoints, while contributing to the evolving visual identity of SoulPOP.
• Engage in content production by planning visual needs for shoots, capturing basic product and lifestyle photos/videos using phones or cameras, managing the brand's content library, and coordinating with external photographers or freelancers for specialized production.

Qualifications and Skills

• 2 to 5 years experience in graphic design, social media design, content creation, or comparable fields.
• A robust portfolio showcasing expertise in both graphic design and short-form video production.
• In-depth knowledge of Instagram-centric content and contemporary visual culture.
• Proficiency in typography, layout design, and visual composition.
• Familiarity with industry-standard software like Adobe Creative Suite, Figma, Canva, Premiere Pro, After Effects, CapCut, or similar tools.
• Highly detail-oriented with a refined aesthetic sensibility.
• Ability to work quickly, independently, and adapt in a fast-paced startup setting with minimal supervision.
• An understanding that impactful design communicates strategically, generates desire, and reinforces brand identity rather than merely being visually attractive.