Graphic Designer - Retail & Brand Experience

About the Role

Sculpted by Aimee is an innovative beauty brand championing accessible, effective products for every stage of life. Founded by makeup artist Aimee Connolly with a business background, the brand aims to simplify beauty routines with multitasking makeup and skincare that truly delivers on its promise. With rapid growth across Ireland, the UK, and international markets—stocked in over 500 retail locations including Boots and Selfridges, and serving customers in more than 68 countries—Sculpted by Aimee blends expertise with authenticity and innovation.

As part of its expansion, the company is hiring a full-time Graphic Designer focused on Retail and Brand Experience. This hybrid position is based in Dublin or the UK and reports to the Design Lead. The role demands creativity, collaboration, and an aptitude for delivering premium retail campaigns and in-store visual merchandising materials aligned with brand standards.

Key Responsibilities

• Craft creative concepts for visual merchandising and retail campaigns across stores and retail partners.
• Design engaging in-store experiences for product launches, seasonal promotions, and highlight product moments.
• Convert brand campaign ideas into impactful retail executions ensuring consistent customer experience.
• Create retail communications including point-of-sale materials, signage, window graphics, and display assets.
• Adapt visuals to suit diverse retail formats and international markets while preserving brand integrity.
• Partner with Visual Merchandising, Marketing, and Ecommerce teams to develop customer-centric retail campaigns and activations.
• Develop production-ready artwork for POS, large-format prints, signage, and display systems with keen attention to technical specifications.
• Manage artwork revisions, coordinate rollouts, and maintain quality control across retail campaigns.
• Produce visual mock-ups, renders, and presentation materials to effectively communicate retail concepts using design and AI visualization tools.
• Collaborate closely with internal teams, suppliers, and agencies to deliver projects on schedule and uphold high standards.
• Stay abreast of trends within beauty, retail, merchandising, and customer experience to bring fresh, innovative ideas.
• Show initiative, ownership, and strong problem-solving skills across multiple simultaneous projects.

Essential Qualifications & Experience

• 3 to 5+ years experience in a design role within beauty and retail industries.
• Robust portfolio showcasing retail campaigns, visual merchandising, POS design, and customer-facing brand experiences.
• Expertise in graphic design emphasizing typography, layout, and brand application.
• Hands-on experience preparing artwork for print, POS, signage, and large-scale formats.
• Proficiency with Adobe Creative Suite, especially Illustrator, InDesign, and Photoshop.
• Strong understanding of print production, artwork preparation, and managing supplier relationships.
• Attentive to detail and capable of juggling multiple projects effectively.
• Excellent communication and stakeholder management abilities.

Desirable Skills

• Experience with retail mock-ups, visualizations, or presentation renders.
• Familiarity with AI tools and creative technologies for concept development and visualization.
• Prior work in beauty or cosmetics retail sectors.
• Designing window campaigns, display installations, or comprehensive branded retail experiences.
• Knowledge of 3D visualization software such as SketchUp, Blender, or Cinema 4D.
• Experience managing external creative agencies and suppliers.

Portfolio Expectations

Applicants should include in their portfolio examples of retail campaigns, visual merchandising concepts, POS designs, print production, and direct-to-customer brand experiences. Highlight your role and individual contributions along with how work was implemented in-store.

About Sculpted by Aimee

Founded in 2016 by Aimee Connolly, this Irish beauty brand has grown rapidly to become the top mass cosmetics brand at Boots Ireland, expanding its footprint internationally. The company offers over 140 makeup, skincare, and body care products with a commitment to inclusivity and celebrating real skin tones. Certified cruelty-free and winner of numerous industry awards, Sculpted by Aimee embraces a customer-focused omni-channel approach with flagship stores and extensive retail partnerships.