Graphic Designer

About the Role

Cracker Media invites applications for a Graphic Designer position based in Lower Parel, Mumbai. This full-time, in-office role is tailored for a creative professional with 1.5 to 2 years of experience, preferably from an agency or a digital, branding, or content marketing background. The designer will be responsible for delivering visually compelling creative work spanning digital platforms, social media, and brand communications.

Key Responsibilities

• Work closely with creative, content, and strategy teams to brainstorm and craft visual concepts.
• Design captivating social media visuals including static posts, carousels, stories, campaign creatives, and digital advertisements.
• Create various brand and marketing materials such as logos, brand guidelines, packaging, emailers, newsletters, catalogs, and presentations.
• Produce and edit short-form videos like Instagram Reels and stories.
• Handle basic motion graphics and animation for social media and digital content.
• Translate briefs and campaign ideas into impactful visual communications.
• Ensure brand consistency while adapting designs across multiple formats and platforms.
• Develop mood boards, visual directions, and references for campaigns and photo shoots.
• Integrate AI-assisted design tools into ideation, image generation, enhancement, and visual exploration processes.
• Support website, landing page, and basic UI design tasks as needed.
• Manage projects across diverse brands and categories, adhering to different brand guidelines.
• Incorporate feedback constructively to refine design outputs.

Candidate Profile

• Holds a bachelor's degree, diploma, or relevant qualification in Graphic Design, Visual Communication, Applied Arts, or a related discipline.
• Possesses 1.5 to 2 years of professional graphic design experience with a portfolio showcasing branding, social media design, typography, digital campaigns, illustration, and marketing communication.
• Proficient in Adobe Photoshop and Adobe Illustrator.
• Experienced in video editing tools, especially Adobe Premiere Pro.
• Familiarity with Adobe After Effects and basic motion graphics is preferred.
• Comfortable using AI-assisted creative tools such as Midjourney, Adobe Firefly, Magnific AI, or similar platforms.
• Understanding of social media formats, current visual trends, and short-form content dynamics.
• Ability to work within brand guidelines while injecting fresh creative ideas.
• Keen attention to detail and capable of juggling multiple projects and deadlines.
• Good communication and presentation skills.
• Team player who thrives in fast-paced agency settings and responds positively to feedback.
• Open to learning and adapting to emerging design tools and formats.