Graphic Designer

About the Role

AspireNext Academy seeks a creative and detail-oriented Graphic Designer to join their Marketing Team. This role involves collaborating closely with the Digital Marketing Team to produce compelling visuals for social media channels, marketing initiatives, student promotions, brochures, presentations, advertisements, and both digital and print marketing materials. The candidate should have a solid foundation in design principles, creativity, branding, and visual communication, along with fundamental skills in video editing and creating social media reels.

Key Responsibilities

• Partner with the Digital Marketing team to understand content needs and campaign goals.
• Design attractive and professional social media content across platforms such as Instagram, Facebook, LinkedIn, and WhatsApp, including posts, carousels, promotions, announcements, and educational materials.
• Develop creatives that support lead generation and student admission drives.
• Create brochures, flyers, posters, banners, and other promotional collateral, maintaining consistency with brand fonts, colors, logos, and layouts for both digital and print outputs.
• Produce and refine PowerPoint presentations for student demonstrations, webinars, masterclasses, sales pitches, and internal meetings by transforming data into visually compelling slides.
• Edit short videos and reels tailored for social media, incorporating captions, transitions, graphics, music, animations, and optimizing for formats like Instagram Reels and YouTube Shorts.
• Collaborate in planning creative strategies, executing designs within campaign timelines, and adjusting based on feedback and marketing results.
• Preserve brand identity across all content, organizing design assets and ensuring accuracy and error-free outputs ready for publication.

Required Skills

• At least one year of professional experience in graphic design.
• Proficiency in Canva and/or Adobe Photoshop.
• Familiarity with Adobe Illustrator considered a plus.
• Basic to intermediate video editing capabilities, including producing Instagram Reels and other short videos.
• Strong understanding of social media creative formats, visual hierarchy, typography, color theory, and layout design.
• Good creative thinking, detail orientation, and the ability to interpret marketing needs into effective visuals.
• Capability to manage multiple design projects and meet deadlines.

Preferred Skills

• Experience in EdTech, digital marketing, education, startups, or related sectors.
• Knowledge of video editing tools like Premiere Pro, After Effects, and CapCut is advantageous.
• Understanding of social media marketing and lead-generation campaigns.
• Familiarity with AI design and content creation tools is a bonus.

Key Performance Expectations

• Deliver engaging, high-quality creatives consistently.
• Maintain visual and brand consistency across all marketing content.
• Adhere to the content calendar for social media post deliveries.
• Support digital marketing efforts by contributing timely and appealing campaigns.
• Produce regular reels and promotional videos.
• Quickly grasp campaign objectives and meet creative deadlines.

Qualifications & Eligibility

• Bachelor's degree, diploma, or certification in Graphic Design, Visual Communication, Multimedia, or a related field preferred.
• A minimum of 1 year of relevant professional design experience required.
• Applicants must present a strong portfolio showcasing skills and creativity.

Additional Information

Candidates should be innovative and proactive, interested in crafting engaging marketing content beyond basic design tasks.