Google Search Ads Specialist (PPC)

About Paradox Media Systems

Paradox Media Systems is a US-based, technology-driven performance marketing company leveraging KARBON, our in-house AI platform. KARBON consolidates campaign analytics and intelligence to facilitate extensive digital monetization across lead generation, e-commerce, and affiliate marketing sectors.

Role Overview

We seek a Google Search Ads Specialist to oversee the daily performance of our rapidly evolving digital campaigns. This role demands someone who thrives on quick decision-making, proactive testing, and optimizing campaign metrics directly impacting success.

Key Responsibilities

• Continuously research competitors, keywords, and market trends to uncover new digital monetization avenues.
• Convert research findings into effective campaign strategies, including keyword planning, campaign setup, landing pages, ad copywriting, and optimization.
• Develop structured search ad campaigns with careful segmentation, smart match type usage, and strict negative keyword management to minimize wasted spend and ensure quality traffic.
• Identify funnel weaknesses and design tests to enhance landing page engagement, conversion rates, ROAS, and overall campaign profitability.
• Manage and tune bid strategies such as tCPA, tROAS, and Max Conversions, discerning when to leverage automated bidding or manual interventions.
• Utilize AI-driven solutions to continuously optimize all campaign elements including budgets, bids, keywords, ads, and landing pages for data-supported decisions at scale.
• Ensure accuracy in ad operations by maintaining conversion tracking, URL parameters, postbacks, and reporting integrity.
• Hold full accountability for campaign outcomes, treating each monetization funnel as a mini business to grow profitably.

Required Experience and Skills

• 1 to 3 years of direct experience managing Google Search Ads campaigns, with hands-on involvement in building campaigns, budgeting, keyword strategy, ad copy testing, performance analysis, and profit optimization.
• Comprehensive knowledge of search ads essentials including keyword research, match types, search term analysis, negative keyword management, ad group structuring, ad relevance, and bid strategy application.
• Proficiency with conversion tracking tools, URL parameters, Google Tag Manager, postbacks, and reporting frameworks.
• Adept at working in dynamic environments, making sound judgment when information is incomplete, and demonstrating strong intuitive decision-making.

Preferred Qualifications

• Experience managing Google Search Ads with a monthly budget exceeding USD 100,000.
• Exposure to Display Ads, Performance Max, YouTube, or Demand Generation campaigns.
• Familiarity with Google Ads Editor, scripts, or other bulk campaign management utilities.
• Skills in landing page design, ad copy creation, and sales funnel optimization.
• Experience employing AI tools for keyword research, campaign tuning, ad copy development, or workflow automation.

Why Work with Us?

• Modern office environment featuring a cafeteria, games room, gym, and swimming pool.
• Profit-sharing program available after six months, where top performers can earn bonuses exceeding ₹100,000 monthly.
• High autonomy with the ability to directly influence campaign strategies from day one.
• Opportunity to witness and contribute to the development and scaling of advanced digital monetization frameworks.

Important Note

This position requires substantial hands-on experience in building and managing enterprise-level Google Search Ads campaigns, controlling spend, and optimizing for key performance indicators like ROAS or CPA. Candidates primarily experienced with SEO, Meta ads, or organic social media without hands-on Search Ads campaign management are unlikely to be a suitable match.