Google Ads Executive

About Opelox Media & Marketing

Opelox Media & Marketing, based in Navi Mumbai, is seeking a dynamic and results-oriented Google Ads Executive to join their full-time team. This role demands expertise in managing paid advertising campaigns, particularly within Google Ads and Meta Ads platforms.

Role Overview and Responsibilities

• Design, initiate, oversee, and refine performance marketing campaigns on Google Ads and Meta Ads platforms.
• Apply specialized skills in Google Display Network (GDN) campaigns, encompassing targeted audience selection, placements, remarketing tactics, creative experimentation, and ongoing enhancements.
• Manage ad campaigns across Google’s Search, Display, YouTube, Performance Max, and Remarketing channels.
• Handle Meta advertising on platforms including Facebook and Instagram.
• Plan and implement campaigns aimed at international and global market audiences.
• Perform audience analysis and develop effective targeting and retargeting strategies.
• Track and optimize critical performance indicators such as CPL, CPA, CPC, CTR, Conversion Rate, ROAS, and ROI.
• Efficiently manage campaign budgets, spotting opportunities to scale successful campaigns.
• Conduct A/B testing across ad creatives, messaging, audience groups, landing pages, and campaign methodologies.
• Collaborate closely with creative and content teams to deliver ads focused on performance results.
• Implement tracking mechanisms using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking tools.
• Generate regular, insightful campaign reports to inform decision-making.
• Maintain current knowledge of advances and best practices within Google Ads and Meta advertising platforms.

Required Qualifications and Skills

• Demonstrated hands-on experience with Google Ads platform.
• Proficient in utilizing Meta Ads Manager for campaign management.
• Confirmed expertise in Google Display Ads and Google Display Network strategies.
• Experience running paid media campaigns targeting international audiences.
• Comprehensive understanding of audience targeting, remarketing, and campaigns designed to maximize conversions.
• Proven ability to optimize campaigns and manage advertising budgets effectively.
• Sound knowledge of performance marketing metrics and analytics.
• Familiarity with GA4, GTM, Meta Pixel, and tracking conversions.
• Capability to interpret campaign data for informed optimization decisions.

Preferred Experience

• Between 2 and 4 years of direct involvement in performance marketing or paid media roles.
• Background working at digital marketing or advertising agencies is advantageous.
• Competency in managing multiple client campaigns concurrently.
• Experience executing campaigns for markets such as the UK, USA, UAE, Europe, or other international regions preferred.
• Strong analytical reasoning and problem-solving abilities.
• Autonomous management of campaigns from initial strategy through setup, ongoing optimization, and reporting.

Additional Information

Priority will be given to candidates with demonstrated prowess in Google Display Ads and international paid campaign execution. Enthusiasts who are passionate about paid media, understand how to convert advertising expenditures into measurable outcomes, and have a history of scaling campaigns on Google and Meta platforms are highly encouraged to apply.