Generative Engine Optimisation Lead

Overview

The Generative Engine Optimisation (GEO) Lead role involves managing and developing a team of SEO specialists while executing comprehensive SEO and advanced Generative Engine Optimization strategies. This position merges leadership capabilities with in-depth knowledge of traditional SEO and AI-driven search technologies, focusing on client satisfaction and performance excellence.

Core Responsibilities

• Lead, inspire, and train SEO specialists, managing their performance and development in collaboration with the Digital Marketing Manager.
• Oversee the recruitment, orientation, and ongoing education of new team members.
• Formulate and implement effective on-page and off-page SEO strategies tailored for diverse clients.
• Remain updated on the latest SEO trends and algorithm changes and communicate these insights within the team.
• Perform thorough website audits and create actionable SEO improvement plans.
• Manage backlink acquisition processes, ensuring the integrity and quality of guest posts.
• Enhance content optimization strategies to cater to AI-powered search engines and generative AI platforms such as ChatGPT, Perplexity, Google AI Overviews, Claude, and Grok.
• Devise content strategies designed to improve visibility and citation frequency in AI-generated search responses.
• Track and assess brand positioning within generative AI results, developing pertinent performance metrics.
• Stay informed on advancements in generative AI models to continuously adapt GEO tactics.
• Engage in client pitches and ongoing dialogues to convey SEO and GEO processes clearly and effectively.
• Collaborate closely with sales and account management teams to align strategies with client objectives.
• Generate and maintain monthly performance reports, monitor team outcomes, and update management weekly on campaign status and concerns.
• Guarantee high-quality task completion and timely delivery.
• Refine SEO and GEO workflows for efficiency and identify opportunities for technological automation and tool integration.

Required Qualifications and Experience

• Minimum 5 years in SEO with at least 2 years in a leadership or managerial position.
• Proficient in on-page, off-page, and technical SEO, including audit execution and backlink strategy development.
• Working knowledge of Generative Engine Optimization and familiarity with AI-driven search platforms such as Google AI Overviews, ChatGPT, Perplexity, and Claude.
• Experienced in managing numerous client accounts and coordinating with sales, creative, and client service teams.
• Skilled in SEO analytics tools including Google Analytics, Search Console, Ahrefs, and SEMrush.
• Excellent communication abilities paired with strong reporting and stakeholder management skills.

Employee Benefits

• Annual salary appraisal.
• Performance-based bonuses.
• Opportunities for career progression and ongoing learning.
• A challenging and rewarding work environment.
• Multiple leave options available.
• Healthcare coverage.
• Reimbursement for transportation and meals.
• Birthday gift vouchers.
• Flexible arrangements for remote work.

Additional Information

We are looking for a motivated professional eager to develop and progress alongside our growing company. To apply, please submit your CV as instructed. Please note that only candidates selected for further consideration will be contacted.