Field Marketing Executive

Role Overview

This position involves active fieldwork across South Kolkata, South 24 Parganas and surrounding markets to promote a well-known national lubricant brand within the independent automotive aftermarket segment, specifically targeting garages and mechanics. The core responsibility is building mechanic demand and brand loyalty through direct engagement.

Key Responsibilities

• Visit designated workshops and mechanics daily based on an assigned beat plan.
• Register and enroll new mechanics into the lubricant brand's coupon scanning program.
• Clearly communicate the details of the mechanic rewards program, including reward structures and ongoing promotions.
• Assist mechanics with accurate coupon scanning and troubleshoot point and reward issues.
• Re-engage inactive mechanics to bring them back to active participation in the program.
• Increase the monthly lubricant volume used by each mechanic via regular follow-ups and advising on product choices.
• Conduct small mechanic meetups and workshop-level promotional activities according to the monthly calendar.
• Record every mechanic visit and coupon scan promptly on the company mobile application while still onsite.
• Immediately report any mechanic complaints or program-related issues to the Team Leader.

Candidate Profile

• 1 to 3 years' experience in field sales, market development, or channel/mechanic engagement.
• Experience in lubricants, automotive aftermarket, automotive components, or spare parts sectors preferred.
• Fluency in Bengali essential; Proficiency in English sufficient for app use, reporting, and responding to WhatsApp queries.
• Must own a two-wheeler with a valid driving license for frequent travel.
• Comfortable with extensive daily field travel and real-time app-based reporting.
• Minimum educational qualification of 12th-grade pass or graduate.

Benefits and Compensation

• Fixed monthly salary between INR 23,000 and 28,750, plus monthly incentives.
• Reimbursement for conveyance and mobile expenses according to company policy.
• Training and full field support provided, including access to the company app and local Team Leader support based in the AP-Telangana region.

Company Information

T7E Aftermarket Connect Private Limited specializes in managing field engagement and channel loyalty programs for leading automotive brands across India.