Executive - Media

About Spark Foundry

Spark Foundry is an established international media agency brand under Publicis Media and Publicis One, divisions of Publicis Groupe. Operating with over 3,000 employees across 50 countries and 60 offices worldwide, including significant markets like USA, UK, MENA, Poland, Australia, and China, the agency combines expert industry talent with vast global reach.

Role Overview

The Executive - Media will support the creation and execution of media plans tailored to client goals. This includes analyzing consumer and market data, identifying target groups, selecting media channels, and contributing to achieving key performance targets. The role involves close collaboration within the planning team and with cross-functional groups to implement effective media strategies and providing daily assistance to the wider media team for strategic channel development. Managing client communications and relationships will also be essential.

Key Duties and Responsibilities

• Comprehend client briefs to strategically select appropriate media channels aligned with client objectives.
• Create and maintain Media Request Forms (MRF), collaborating with creative agencies to ensure timely asset delivery and launch schedules.
• Manage digital campaign trafficking and coordination with technical teams (TAAG) to confirm accurate campaign execution.
• Follow up with media and creative agencies to ensure campaigns are implemented correctly, accompanied by preparation of implementation reports.
• Oversee campaign launches and manage client expectations effectively.
• Ensure bookings are made timely and accurately by the administration team.
• Prepare client status reports adhering to specified client formats.
• Compile performance reports and provide recommendations to optimize campaigns.
• Supervise and coordinate the invoicing procedures.

Qualifications and Experience

• Bachelor’s degree in marketing, advertising, or a related discipline.
• 1 to 2 years of practical experience in media planning, both offline and online, or in a related capacity.
• Strong organizational capabilities, team collaboration, multitasking abilities, and resilience under pressure.
• Digital platform certifications are advantageous.
• Proficient in Microsoft Office 365 suite including Word, Excel, PowerPoint, and Teams.
• Knowledgeable with digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, and TikTok Ads Manager.
• Familiar with digital media trends and emerging technologies.
• Strong analytical aptitude for interpreting market data and research.
• Commercially minded with a focus on maximizing ROI for business partners and the agency.
• Experience using media planning and buying platforms like Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), and Similar Web.

Additional Information

Reference code: R-2666P-2992