- Experience
- 3+ yrs
- Salary
- USD 70,000 – USD 110,000 / year
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Work from home
- Resume
- Required to apply
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Job description
About the Role
We are seeking an experienced Email Marketing Manager to lead the planning, execution, and optimization of lifecycle and campaign email initiatives. This position is responsible for managing deliverability, segmentation strategies, and experimenting to enhance open rates, click-throughs, and revenue generation.
Key Duties
- Design and deploy lifecycle, nurture, and broadcast email marketing campaigns.
- Develop and sustain segmentation strategies and dynamic content logic for targeted outreach.
- Oversee email automation workflows and trigger mechanisms to improve engagement.
- Conduct A/B testing on subject lines, content, and sending times to optimize performance.
- Track deliverability, maintain list health, and analyze engagement metrics.
- Collaborate closely with content creators, designers, and growth teams on integrated marketing campaigns.
Required Experience and Skills
- Minimum of three years’ experience in email or lifecycle marketing roles.
- Proficiency with email marketing platforms such as HubSpot, Marketo, Customer.io, or Iterable.
- Comprehensive understanding of segmentation, personalization techniques, and automation protocols.
- Familiarity with HTML and CSS coding relevant to email content design.
- Strong knowledge of email compliance and deliverability standards, including CAN-SPAM and GDPR regulations.
- Analytical mindset paired with strong copywriting instincts.
Attributes and Work Style
- Inquisitive attitude towards audience behavior and motivation.
- Exceptional written communication and storytelling capabilities.
- Adaptability to fast-paced, test-driven campaign launches with iterative improvements.
- Comfortable working asynchronously with teams across different time zones.
Compensation and Benefits
- Competitive salary reflective of experience, qualifications, and location, ranging approximately from $70,000 to $110,000 USD equivalent.
- Performance-driven bonus opportunities.
- Annual stipend allocated for learning and professional development.
- Health and wellness benefits, which vary depending on location.
- Fully remote work setup with flexible hours.
- Chance to contribute to projects with significant real-world impact at scale.
Equal Opportunity Statement
This position is offered as an equal opportunity role. We welcome applications from all individuals who meet the qualifications, irrespective of race, color, ethnicity, nationality, gender identity or expression, sexual orientation, age, religion, disability status, marital status, or any other legally protected characteristic. All hiring decisions will be made exclusively based on candidate skills, qualifications, and demonstrated capabilities.