- Experience
- 3+ yrs
- Salary
- USD 70,000 – USD 110,000 / year
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Work from home
- Eligibility
- Applications are welcomed from all qualified candidates regardless of race, color, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or any protected characteristic under relevant laws.
- Resume
- Required to apply
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Job description
Role Overview
We are seeking an Email Marketing Manager responsible for designing, implementing, and optimizing email marketing campaigns, including lifecycle, nurture, and broadcast emails. This position will oversee email deliverability, segmentation strategies, experimentation to improve open rates, click-through rates, and revenue generation.
Key Duties
- Develop and execute lifecycle, nurture, and broadcast email initiatives.
- Create and manage segmentation and dynamic content rules to enhance targeting.
- Oversee email automation workflows and trigger mechanisms.
- Conduct A/B testing for subject lines, content variations, and send times.
- Track email deliverability, maintain list health, and analyze engagement data.
- Collaborate closely with content creators, designers, and growth teams for integrated campaigns.
Required Qualifications
- Minimum of three years of experience in email or lifecycle marketing roles.
- Proficiency with marketing platforms such as HubSpot, Marketo, Customer.io, or Iterable.
- Strong command of segmentation, personalization techniques, and automation processes.
- Working knowledge of HTML and CSS specific to email content.
- Deep understanding of email deliverability standards and compliance with regulations like CAN-SPAM and GDPR.
- Excellent copywriting skills and a data-driven analytical approach.
Desired Attributes
- Curiosity about audience behavior to drive engagement.
- Exceptional written communication and storytelling capabilities.
- Agile, test-focused mentality able to rapidly deploy and refine campaigns based on data.
- Ability to work effectively in asynchronous environments across different time zones.
Compensation and Benefits
We offer a competitive salary aligned with experience, qualifications, and location, with an indicative range of $70,000 to $110,000 USD equivalent, inclusive of benefits.
- Fully remote work setup with flexible working hours.
- Performance-oriented bonus opportunities.
- Annual budget for learning and professional development.
- Health and wellness benefits varying by geographic location.
- Engagement in impactful projects at scale.
Equal Opportunity Policy
We encourage applications from all individuals regardless of race, ethnicity, gender identity, sexual orientation, age, disability, or any legally protected status. Our selection process is based strictly on qualifications, skills, and proven abilities.