Ecommerce Paid Media Manager

Position Overview

Step into a pivotal role at Veta Virtual as an Ecommerce Paid Media Manager, spearheading growth for a rapidly expanding jewelry and ecommerce retail brand. This leadership role demands full ownership of the entire paid marketing funnel, seamlessly integrating paid advertising with email and SMS marketing to drive customer acquisition and retention.

Key Responsibilities

• Design, launch, and continuously refine full funnel paid advertising campaigns on Meta platforms (Facebook & Instagram) and Google Ads, covering audience prospecting, retargeting, and customer retention.
• Manage substantial advertising budgets, exceeding seven figures annually on Meta, including strategic bidding, audience segmentation, and testing of creatives to optimize profitability and scale expenditure.
• Integrate and reconcile sales data from both online and physical retail channels to generate a comprehensive omnichannel return on ad spend analysis.
• Lead paid media performance reporting using tools such as Triple Whale or Northbeam, translating data insights into actionable recommendations for stakeholders.
• Evaluate and enhance the accuracy of attribution processes, ensuring consistent alignment between platform analytics, attribution tools, and actual sales figures for trusted leadership reporting.
• Collaborate with design teams and utilize Canva to create or direct the development of campaign creative assets.
• Stay informed about competitor activities, platform updates, and emerging industry trends to maintain campaign effectiveness and relevance.
• Produce weekly and monthly detailed performance reports with strategic insights and future action plans for executive leadership.
• Take full ownership of the email and SMS marketing strategy within Klaviyo, overseeing calendar planning, execution, and analysis.
• Develop and optimize automated customer communication flows including welcome series, abandoned cart reminders, post-purchase follow-ups, replenishment prompts, win-back campaigns, and VIP loyalty journeys.
• Implement segmentation strategies for personalized messaging based on customer behavior, purchase history, and lifecycle phases.
• Schedule and execute campaign calendars aligned with promotions, product launches, and seasonal events.
• Continuously test and improve subject lines, send times, content, and offers to maximize engagement and revenue generation.
• Ensure cohesive messaging and offer alignment between paid media and lifecycle marketing efforts for a unified customer experience.
• Monitor and report on critical lifecycle metrics including open rates, click-through rates, subscriber growth, and revenue attributed to email and SMS channels.

Qualifications

• 8 to 10 years of comprehensive marketing and advertising experience with at least 5 years specializing in ecommerce.
• Demonstrated hands-on management of a Meta Ads account with a minimum annual budget of $1 million personally overseen.
• Proficient experience in Google Ads alongside Meta advertising platforms.
• Strong expertise in full funnel marketing ownership from customer acquisition to retention, including attribution, reporting, and campaign optimization.
• Experience improving attribution fidelity by reconciling discrepancies between ad platform data, analytical tools, and actual sales outcomes.
• Familiarity with Triple Whale, Northbeam, or similar advanced attribution and analytics platforms.
• Direct experience managing email and SMS marketing initiatives in Klaviyo, including flow development, segmentation strategies, and campaign delivery.
• Track record managing full funnel marketing for ecommerce brands with both online and physical sales channels, with competence in merging omnichannel sales data.
• Ability to utilize Canva for creating or overseeing the production of creative materials.
• Experience using Shopify or comparable ecommerce platforms.
• Strong analytical capabilities to extract, interpret, and communicate cross-platform performance data effectively.
• Exceptional verbal and written communication skills with confidence in presenting performance results to client-facing stakeholders.
• Preferred: background in luxury, jewelry, or other premium retail sectors.

Benefits and Offerings

• Competitive base salary paired with substantial variable performance-based incentives paid in US dollars.
• 15 paid vacation days annually in addition to all recognized United States national holidays.
• Opportunity to work completely remotely from any location within LATAM or Europe, ensuring a professional home office environment.
• Engagement in a highly visible, full funnel role that directly influences the marketing investment of a growing ecommerce and retail brand.
• Work within a collaborative, trust-based environment at Veta Virtual and the client company where your expertise and proactivity are immediately valued.