E-commerce Performance Marketer & Ad Set Manager
Doha, Doha Municipality, Qatar · Full Time
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- Experience
- 4+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 4 days ago
- Work mode
- In office
- Eligibility
- Applicants must be legally residing in Qatar with a valid Qatar ID (QID); candidates located outside Qatar are not eligible to apply.
- Resume
- Required to apply
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Job description
Position Overview
We are seeking a highly skilled Omnichannel Paid Media Specialist to take full responsibility for managing and expanding our e-commerce store's online advertising efforts, focusing on a product range exceeding 500 SKUs targeted at the Qatar market. This role demands an expert media buyer with comprehensive experience in Meta Ads and other key platforms such as Google Shopping/PMax, TikTok, and Snapchat Ads, to design, implement, and optimize direct-response campaigns across multiple channels driving maximum sales revenue.
Key Responsibilities
- Develop and execute omnichannel advertising strategies, managing campaigns on platforms including Meta (Facebook & Instagram), Google (Shopping, Performance Max, Search), Snapchat, and TikTok.
- Allocate budgets dynamically across channels leveraging real-time data on return on ad spend (ROAS), customer acquisition cost (CAC), and overall channel effectiveness to maximize e-commerce revenue.
- Manage and optimize product ad feeds for 500+ SKUs, utilizing tools like Dynamic Product Ads, Advantage+ Shopping, and Google Merchant Center.
- Create comprehensive customer journey funnels encompassing cold prospecting, consideration, retargeting, and retention stages.
- Design platform-specific creative content and conduct rigorous A/B testing of ad elements to reduce acquisition costs and increase average order values.
- Implement advanced tracking setups such as server-side tracking, Meta Conversions API, Google Tag Manager, GA4, Snapchat CAPI, and TikTok Pixel to maintain accurate attribution under privacy constraints.
- Monitor daily advertising metrics including net ROAS, cost per acquisition, cost per order, and customer lifetime value to ensure campaign profitability.
Candidate Requirements
- Minimum of 4 years managing direct-response advertising campaigns with monthly spends exceeding $50,000 across Meta, Google Ads, Snapchat, and TikTok for e-commerce brands.
- Expert-level proficiency with Meta Ads Manager, Commerce Manager, custom event setups, and Advantage+ methodologies.
- Experience handling large e-commerce catalogs (500+ SKUs) and scaling dynamic advertising campaigns effectively.
- Familiarity with consumer behavior and marketing trends specific to Qatar and GCC markets, including seasonal events like Ramadan and White Friday.
- Strong technical capabilities with Google Tag Manager, GA4, server-side tracking, and popular e-commerce platforms such as Shopify, WooCommerce, Salla, or Zid.
- Data-driven decision maker with a focus on profit optimization and rapid responsiveness to attribution insights.
Additional Information
Candidates must hold a valid Qatar ID (QID) and be currently residing in Qatar; applications from outside Qatar will not be considered.
Applicants should provide verified case studies or dashboards illustrating previous multi-channel ad spend, ROAS, and generated revenue, along with evidence of GCC market experience.
To apply, first complete the designated application form and contact via WhatsApp at +974 70021672 with your CV.