E-commerce & Marketplace Operations Manager

About the Role

We are seeking an experienced E-commerce & Marketplace Operations Manager to enhance and expand our brand's footprint across major online marketplaces and direct-to-consumer platforms. This pivotal position focuses on driving profitable growth, operational efficiency, and elevating brand presence on platforms such as Nykaa, Tira, Amazon, Flipkart, Myntra, Ajio, Purplle, and quick-commerce services including Blinkit, Zepto, and Instamart.

Key Responsibilities

• Manage end-to-end marketplace operations including listings, cataloging, pricing, inventory management, and fulfillment across beauty-focused marketplaces.
• Develop and implement tailored growth strategies for each channel to boost revenue, market share, and visibility through search optimization, sponsored advertisements, and promotional calendars.
• Oversee vendor and seller portal accounts, maintain account health, and handle platform escalations efficiently.
• Take ownership of monthly and quarterly sales targets, ROAS, and profit and loss statements for each marketplace partner.
• Coordinate promotional activities in alignment with brand and category teams for major events such as Big Billion Days, Nykaa Pink Friday, and Tira sales.
• Optimize trade terms, marketing expenses, margins, and commissions to maximize profitability.
• Collaborate with supply chain and warehouse teams to ensure optimal fill rates, minimize out-of-stock situations, and ensure timely order dispatch.
• Monitor inventory status, manage aging stock and returns to reduce losses.
• Ensure marketplace compliance regarding operational standard procedures, packaging, and labelling guidelines.
• Enhance product listing content, imagery, A+ content, and keyword usage for better discoverability and customer conversion.
• Partner with category and brand teams to manage new launches, delistings, and portfolio prioritization.
• Conduct competitor benchmarking and pricing evaluations within the beauty and cosmetics sector.
• Work alongside performance marketing teams and agencies to plan community and sponsored ad campaigns across marketplaces like Nykaa Ads, Amazon Ads, and Flipkart Ads.
• Analyze key performance indicators including traffic, conversion rates, ACOS/ROAS, buy-box share, and customer reviews and ratings.
• Interact with finance departments to support reconciliations, claims, and payment cycles.
• Coordinate with marketing, trade, and D2C teams to ensure brand strategies are aligned across all channels.
• Provide leadership with timely MIS, dashboards, and performance summaries.

Required Qualifications

• Between 5 and 9 years of progressive experience in e-commerce or marketplace operations, preferably in beauty, personal care, FMCG, or fashion sectors.
• Direct experience working with Indian beauty marketplaces such as Nykaa, Tira, and Purplle, as well as major platforms including Amazon, Flipkart, Myntra, and quick-commerce services.
• Deep knowledge of seller/vendor central platforms, catalog management systems, and analytics tools related to marketplaces.
• Proven success in growing revenue and improving marketplace KPIs such as visibility, conversion, ratings, and ROAS.
• Strong analytical capabilities with proficiency in Excel or Google Sheets, dashboard utilization, and marketplace reporting tools.
• Excellent negotiation skills for trade agreements, marketing budgets, and platform management.
• A bachelor's degree is mandatory; an MBA in Marketing, Operations, or E-commerce is preferred.

Preferred Attributes

• Established relationships with category managers at Nykaa, Tira, or other beauty marketplace platforms.
• Experience launching new products or brands on marketplaces from the ground up.
• Familiarity with Indian beauty and cosmetics regulations, including labelling standards.
• A data-driven approach able to translate insights into actionable marketplace growth plans.

What We Offer

• A chance to grow and develop the e-commerce operations of a high-potential premium cosmetics brand.
• Direct collaboration with senior leadership and involvement in cross-functional strategic decisions.
• Competitive salary paired with performance-based incentives.