E-Commerce Executive

About SAMIKA

SAMIKA is a premium 925 sterling silver jewellery brand specializing in elegant, contemporary pieces suited for everyday wear. The company is expanding its omnichannel presence via its direct-to-consumer (D2C) website along with major online marketplaces.

Role Overview

The E-Commerce Executive will be responsible for managing daily marketplace operations that drive online sales, catalog expansion, and overall business performance. This hands-on role requires active engagement across multiple e-commerce platforms and coordination with internal and external teams.

Key Responsibilities

• Manage SAMIKA's product presence on Amazon, Flipkart, Myntra, Nykaa, AJIO, Tata CLiQ, Etsy, and additional marketplaces.
• Handle product listings, pricing, inventory control, and maintain consistent product availability.
• Coordinate communication with marketplace account managers and resolve operational issues.
• Oversee marketplace dashboards, notifications, order processing, returns, and customer-related issues.
• Follow up on onboarding processes, catalog approvals, brand stores, and other marketplace prerequisites.
• Create and enhance product listings including titles, descriptions, keywords, images, videos, and attributes.
• Ensure SKU accuracy, pricing integrity, and inventory synchronization across all sales channels.
• Monitor product catalog quality and resolve errors or rejections promptly.
• Track sales performance on marketplaces and the SAMIKA website; identify sales trends and SKU movement.
• Support marketing initiatives such as discounts, offers, and promotional events to boost sales.
• Analyze key performance indicators such as conversion rates, traffic, click-through rates, returns, and customer feedback.
• Manage inventory levels and collaborate with warehouse teams to prevent stockouts or overstocking.
• Supervise order fulfillment processes including cancellations, returns, and delivery issues.
• Administer advertising campaigns across Amazon Ads, Flipkart Ads, Myntra campaigns, and other promotional channels; track ad performance metrics like ROAS.
• Prepare comprehensive reports on sales, inventory, advertising, commissions, and marketplace analytics.
• Address customer complaints, product disputes, suspicious returns, and marketplace escalations with appropriate documentation.
• Assist with website maintenance including product updates, pricing changes, offers, banner management, and functionality improvements.
• Collaborate with the technology team to resolve website bugs and enhance e-commerce performance via tools such as Google Analytics.

Required Qualifications and Skills

• Proven experience with e-commerce marketplace management, especially Amazon Seller Central or Flipkart Seller Hub.
• Competence in product catalog creation and listing optimization.
• Strong proficiency in Excel or Google Sheets for data analysis.
• Understanding of e-commerce key performance indicators like GMV, conversion rate, average order value, CTR, ROAS, CAC, returns, and RTO.
• Excellent communication, coordination skills, and meticulous attention to detail.
• Self-motivated with the ability to work independently and take complete ownership of responsibilities.

Preferred Experience

• Exposure to jewellery, fashion, beauty, lifestyle, or premium/luxury D2C brands.
• Hands-on experience with multiple marketplaces such as Myntra, Nykaa, AJIO, or Tata CLiQ.

Ideal Candidate Attributes

• Execution-driven and detail-oriented.
• Comfortable in a fast-paced startup environment.
• Strong numerical aptitude.
• Proactive in identifying and addressing marketplace challenges.
• Effective at multi-team coordination.
• Focus on driving sales and business growth.
• Ownership mentality rather than needing constant supervision.

Performance Metrics

• Growth in marketplace sales.
• Increase in active SKUs.
• Catalo g quality and listing accuracy.
• Improvement in conversion rates.
• Consistent inventory availability.
• Reduction of cancellations and return-to-origin rates.
• Positive marketplace ratings and customer reviews.
• Optimized advertising returns on ad spend.
• Revenue and order quantity growth.
• Timely resolution of marketplace-related problems.