Director Programmatic Advertising

Company Overview

Publicis Media is the world's second largest media agency network and part of the French communications conglomerate Publicis Groupe. Operating through its global agency brands Zenith, Starcom, and Spark, Publicis Media manages client business in strategic communication consultancy across over 100 countries. Central specialist teams provide support in Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Role Overview

As Director of Programmatic Advertising, you will be responsible for the strategic advancement of our programmatic business across markets and brands. You will scale growth, drive the innovation agenda, and ensure sound financial performance as well as top-tier consulting quality. Leading a multidisciplinary team including nearshore/offshore members, you will elevate programmatic value creation through enablement, strong prioritization, and excellence in delivery.

Key Responsibilities

• Drive the strategic growth and innovation in programmatic advertising, identifying new growth areas and setting priorities across brands.
• Lead and develop your team both disciplinarily and content-wise, including talent acquisition, employee development, and career growth.
• Ensure economic profitability through forecasting and revenue management in close cooperation with finance and controlling teams.
• Plan full-time equivalent (FTE) staffing, manage resources efficiently, and optimize team utilization.
• Manage commitments, savings, tracker data, and prioritize in alignment with Programmatic Management Executives (PMX).
• Ensure compliance and readiness for audits.
• Promote scalability, automation, efficiency increases, and process optimization.
• Establish and maintain a strong knowledge-sharing culture, best practice dissemination, and community building.
• Provide thought leadership and represent the programmatic unit internally and externally.

Qualifications and Requirements

• Several years of professional experience in media activation with a focus on programmatic advertising.
• Proven expertise and hands-on experience with Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
• Excellent analytical skills with a strong ability to interpret KPIs and develop data-driven optimization strategies.
• Technical knowledge including implementation and utilization of tracking systems and experience with advanced AdTech tools.
• Proficient English language skills in both spoken and written forms for working in an international environment.
• Active use of AI-powered tools in daily work to identify opportunities for making processes more efficient, smarter, and innovative.

Additional Information

Professional Development

• Continuous learning via digital learning platforms.
• Individual career paths with clear development and promotion opportunities.
• Access to national and international talent and development programs.
• Regular feedback and transparent performance evaluations.
• Personal mentoring support programs.

Innovation and AI Integration

• Access to advanced AI tools for more efficient, data-driven, and innovative work.
• Practical training and learning offers on artificial intelligence and digital innovations.
• Opportunities to actively shape and integrate new technologies into daily work.

Work Flexibility

• Option to work flexibly from selected locations worldwide.
• Opportunity to work abroad up to six weeks per year.

Flexible Working Model

• Hybrid working arrangements.
• Flexible working hours to provide more freedom in everyday life.
• Support for childcare through “emergency mom” services.
• Subsidies for public transportation (Germany ticket).

Wellbeing Support

• Fair compensation for overtime.
• 30 vacation days plus additional special leave days.
• Diverse sports and health programs, including collaboration with Urban Sports Club.
• Support for mental health through specific wellness programs.
• Assistance during challenging life situations with the Working with Cancer policy.

Corporate Responsibility

• Active commitment to Diversity, Equity & Inclusion.
• Shared responsibility through participation in sustainability initiatives.
• Opportunities to engage in social projects and contribute societal value.

Onboarding Process

• Welcome week to ensure smooth integration.
• Personal support via buddy programs.
• Structured onboarding for successful start at Publicis Media.

Equal Opportunity

We value diversity and are keen to learn how your previous experience can enrich our team.