Director, Digital

About Atlantis Dubai

Atlantis Dubai, part of Kerzner International, consists of two iconic resorts: Atlantis, The Palm and the ultra-luxury Atlantis The Royal. Together, they deliver exceptional service, bold innovation, and memorable experiences. With a workforce of over 6,000 employees representing 129 nationalities, Atlantis Dubai operates cohesively across multiple departments, aiming to create remarkable experiences for guests and colleagues alike.

Role Overview

We are seeking a seasoned and innovative Director, Digital & CRM to spearhead the digital ecosystem and customer engagement strategy at one of the world’s premier integrated resort destinations. Reporting to the Executive Director of Marketing, you will lead a high-performing team managing Digital Channels, Guest-Facing Technology, Data Analytics, and CRM. This role involves strategic leadership and hands-on management of the digital guest journey, ensuring technology, data, and customer experience integrate effectively to enhance engagement, loyalty, and business results.

Key Responsibilities

• Drive the continuous enhancement of websites, mobile applications, booking experiences, CRM infrastructure, customer data platforms, and related digital technology.
• Collaborate closely with Marketing, Commercial, Operations, IT, and Corporate divisions to identify and capitalize on opportunities to improve personalization, conversion rates, loyalty programs, and guest satisfaction.
• Lead data-driven decision-making and foster innovation to elevate the end-to-end digital guest experience.

Candidate Profile

The ideal candidate is a strategic digital leader with strong technical expertise at the intersection of technology, analytics, customer experience, and business performance. You are adept at discussing complex system integrations with technical staff and communicating business impacts to senior leadership. You embrace a collaborative management style with excellent communication capabilities and a passion for leveraging data and technology for superior customer experiences. You have a proven track record of building and nurturing high-performing teams, inspiring them to achieve ambitious goals. You thrive in fast-paced, dynamic environments, managing multiple priorities with curiosity, innovation, and results focus.

Experience and Qualifications

• At least 8 years' experience in senior digital leadership roles.
• Demonstrated expertise leading digital platforms, CRM strategies, and customer data initiatives in large, complex organizations.
• Comprehensive knowledge of enterprise CMS and CRM systems.
• Proficiency with customer data platforms (CDP), analytics tools, digital optimization, and customer journey management.
• Strong understanding of SEO, conversion optimization, digital acquisition, retention, and loyalty strategies.
• Experience managing mobile apps, digital product roadmaps, and complex systems integration.
• Analytical mindset capable of converting data insights into actionable business strategies.
• Proven experience developing dashboards, reporting frameworks, and performance metrics.
• Outstanding stakeholder management and project leadership skills.
• Successful track record of leading and developing high-performance teams.
• Excellent verbal and written English communication skills.
• Experience in hospitality, travel, luxury, or customer-centric industries is highly preferable.

Compensation and Benefits

We offer a competitive tax-free salary paid in UAE Dirhams (AED) alongside a comprehensive benefits package including generous food and beverage privileges, exclusive discounts at all Kerzner properties worldwide, comprehensive health insurance with dental coverage, annual home flights, life insurance, incentive programs, and diverse wellness and social initiatives. Our strong focus on learning and development provides access to world-class training, career advancement, and internal mobility within the Kerzner portfolio, offering an exceptional environment for ambitious professionals seeking a fulfilling career in luxury hospitality.