Director - Commercial Sales, Newton

Position Overview

We are seeking an experienced senior commercial leader to spearhead and expand Ultra and Newton's agency business within the Middle East region from our Dubai office. This pivotal role will be responsible for managing strategic agency partnerships, driving revenue growth, and crafting the commercial strategy for two rapidly growing performance marketing platforms.

Primary Responsibilities

• Lead the commercial strategy and revenue expansion for Ultra and Newton across the region.
• Forge and nurture senior-level relationships with key decision-makers in major agency groups.
• Manage complex commercial deals from initial prospecting through to successful closure.
• Direct agency growth initiatives, including revenue planning, pipeline management, and forecasting.
• Explore and identify new markets, potential partnerships, and growth avenues.
• Establish Ultra and Newton as the preferred performance-driven mobile advertising partners for agency holding groups.
• Lead critical negotiations and craft long-term account development plans.
• Collaborate closely with Product, Client Success, Operations, and leadership teams to harmonize commercial goals with business execution.
• Incorporate market insights and customer feedback into product and strategic business discussions.
• Mentor and support the commercial team to cultivate a robust sales culture.

Candidate Profile

• Possess 10 to 15 years of senior experience in commercial roles or agency sales within the AdTech, digital advertising, performance marketing, or media sectors.
• Demonstrate strong senior relationships with major media agencies and agency holding groups.
• Proven success in scaling revenue streams at a regional or international level.
• Exhibit sharp commercial insight with expertise in managing large-scale deals and strategic partnerships.
• Possess exceptional leadership, negotiation, communication, and stakeholder management capabilities.
• Experience within mobile advertising, performance marketing, or a global AdTech environment is highly advantageous.

Success Indicators

• Establishment and maintenance of high-level strategic agency partnerships.
• Achieving measurable and sustainable revenue growth for Ultra and Newton.
• Development of a strong commercial pipeline with efficient conversion of strategic opportunities.
• Market expansion into new agencies and advertiser networks.

About Affle

Affle 3i Limited (NSE: AFFLE, BSE: 542752) is a global AI-driven technology company that enables verticalized consumer conversions for advertisers worldwide through a unique Cost Per Completed User (CPCU) model spanning Mobile, Connected TV (CTV), and Autonomous Intelligent Connected Devices (AICDs). Leveraging proprietary data, audience intelligence, and advanced generative AI, Affle optimizes targeting, personalizes user engagement, and maximizes advertisers' return on investment.

The Affle 3i Consumer Platform delivers sector-specific solutions across various industries and geographies, enhancing marketers’ ability to engage audiences effectively at all touchpoints in the consumer journey across connected devices. Its AI-driven agents and algorithms transcend basic automation to provide next-generation experiences by differentiating human from non-human data.

About Ultra and Newton

Ultra and Newton operate within Affle’s global technology and performance marketing framework, empowering advertisers to achieve quantifiable growth via data-driven, technology-enabled, performance-focused mobile advertising services.