Digital Media Manager

About Mediatropy

Mediatropy is a distinguished, independent full-service digital agency with a team exceeding 70 members across Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, Hong Kong, and Dubai. The agency collaborates with brand clients spanning hospitality, food and beverage, education, finance, and other sectors. Services encompass Client Services, Creative, Paid Media, Social, SEO/GEO, Web Development, Data & Analytics, and AI.

At Mediatropy, a strong emphasis is placed on fostering a positive workplace culture, promoting work-life balance, encouraging continuous education, and granting the team autonomy to accomplish their best work.

About the Role

The Digital Media Manager will oversee the strategic vision, execution, and commercial results of a portfolio of regional client accounts. This role transcends routine campaign management; it requires acting as a trusted media consultant, devising media strategies, pinpointing growth opportunities, and ensuring campaigns generate measurable business impact.

Working in close partnership with Creative, Analytics, and Account Management teams, the role involves crafting integrated media approaches across the entire customer journey while mentoring and elevating a team of digital media specialists.

Key Responsibilities

• Formulate comprehensive paid media strategies across platforms such as Meta, Google, TikTok, LinkedIn, programmatic, and emerging digital channels.
• Employ data-driven insights to recommend media plans aligned with client goals, financial allocations, and commercial priorities.
• Discover opportunities beyond paid marketing, including influencer collaborations, partnerships, retail media, and other innovative media methods.
• Monitor market trends, consumer behavior, and platform evolutions to ensure clients maintain competitive advantage.
• Supervise the planning, execution, and optimization of regional media campaigns ensuring they are effective and efficient.
• Utilize structured testing techniques, audience segmentation, creative testing, and conversion optimization to enhance campaign results.
• Manage direct campaign operations including ad uploads, daily data analysis on Meta, Google, TikTok, and programmatic platforms, adjusting strategies as needed.
• Ensure campaign KPIs are consistently met or exceeded with optimized media expenditure.
• Detect and address performance risks early by recommending optimization plans proactively.
• Function as the senior media consultant for clients by leading strategic discussions, workshops, and quarterly business reviews.
• Develop lasting client relationships by thoroughly understanding their business beyond campaign metrics.
• Simplify complex campaign data into clear business insights and actionable advice.
• Anticipate client needs and recommend new avenues for growth.
• Guide and support Digital Media Specialists through coaching, sharing expertise, and constructive feedback.
• Maintain campaign quality, uphold operational excellence, and enforce agency best practices.
• Cultivate a collaborative, high-performance, and continuously active learning culture within the team.
• Assist in media proposal development, pitching, campaign planning, and troubleshooting support.
• Collaborate across Creative, Content, SEO/GEO, Analytics, and Account Management to deliver cohesive marketing campaigns.
• Coordinate creative assets, audience strategies, and measurement frameworks to maximize campaign success.
• Contribute to new business acquisition efforts including pitches and strategic media proposals.
• Apply AI tools to enhance campaign planning, reporting, research, automation, and operational efficiency.
• Investigate emerging media technologies, automation tools, and AI-enabled optimization platforms.
• Lead experimentation and promote smarter working methodologies within the media team.
• Manage account health, media budget usage, and client satisfaction comprehensively.
• Identify upselling and cross-selling prospects that bring additional value to clients.
• Support media proposal creation, forecasting, and strategic advice that fuels agency growth.
• Focus on delivering business outcomes beyond just campaign KPIs.

Qualifications & Experience

• Between 5 to 7 years experience in Paid or Digital Media, with no less than 3 years in client-facing leadership roles.
• Comprehensive expertise across all paid media areas including planning, buying, operations, optimization, reporting, and analytical functions.
• Prior work experience within digital agencies is significantly favored.
• Demonstrated ability managing regional and multi-market campaigns.
• Proven track record in presenting to senior stakeholders and clients.
• Expert working knowledge of platforms such as Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, DV360, among others.
• Experience using Google Analytics 4, Looker Studio, and various campaign reporting tools.
• Understanding of attribution models, conversion tracking, pixel implementation, server-side tagging, and measurement systems.
• Comfortable handling large data sets for deriving actionable business insights.
• Effective presentation and storytelling capabilities in business English.
• Strong stakeholder engagement and client servicing skills.
• Proficient in multitasking and managing projects in a dynamic agency environment.
• Composed and solution-focused under pressure.
• Familiarity and fluency in leveraging AI tools to streamline research, planning, reporting, and workflows.
• Enthusiastic about adopting new AI technologies and refining work processes.
• Commercially astute, strategically motivated, naturally proactive, and highly organized with excellent attention to detail.
• Passionate about continual learning and mentorship, thriving in multicultural and team-based settings.